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Getting quality backlink

Why You’re Not Getting Quality Backlinks (And How to Fix It)

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If you are someone searching on Google for thing like

  • “Why is no one linking to my website?”
  • “How do I get good backlinks?”
  • “Why isn’t my SEO working?”

You’re not alone. Many website owners wonder the same thing, especially if they’re trying to grow a blog, store, or recipe site. So let’s break it down — in plain language.

If you want backlinks from other websites, you need to understand what makes people want to link to your site in the first place.

Let’s walk through the real reasons you’re not getting quality backlinks, and most importantly — how to fix each one.

 Reason 1: Your Content Isn’t Link-Worthy (Yet)

Let’s say you run a recipe website. You’ve posted a blog titled “Easy Pasta Recipe.”

But guess what? There are already thousands of blog posts and videos with that same exact title.

If your blog just says:

  • Boil water
  • Add pasta
  • Strain and serve

…then people won’t have a reason to share or link to it. There’s nothing special.

How to Fix It:

Make your content stand out. Add real value.

Example:
Turn “Easy Pasta Recipe” into:

“Grandma’s 3-Ingredient Creamy Pasta (With a Secret You’ll Love)”

Now add:

  • Step-by-step photos
  • A short story about how your grandma used to make it
  • Tips for busy people or beginners
  • A nutrition label or quick-prep video

Why it works:
People link to content that is unique, helpful, personal, and high quality.

Reason 2: You’re Not Promoting Your Content

Even great content doesn’t get backlinks by itself. If no one knows your blog exists, how will they link to it?

Many new site owners forget that content needs promotion — especially early on.

How to Fix It:

After publishing your post, spend time sharing it:

  • Join Facebook groups about cooking and recipes
  • Post it on Pinterest with a good image and description (recipes do great there!)
  • Answer questions on Quora like: “What’s the best pasta dish with 3 ingredients?” and link your blog
  • Share it in relevant Reddit communities like r/recipes or r/budgetfood

Also: send a personal message to 2–3 bloggers who write about similar things. Not spam — just a kind share.

Reason 3: You’re Not Asking for Links

You might be thinking: “Why would someone link to my recipe blog for free?”

Here’s the truth: many bloggers love sharing helpful content — but you have to ask the right way.

How to Fix It:

Send a simple, friendly message. For example:

“Hi [Name], I really enjoyed your post about vegetarian pasta. I just published a new recipe with only 3 ingredients and a fun story behind it. I thought it might be a nice addition for your readers. If you think it fits, here’s the link: [your link].”

That’s it.
No pressure. No pushiness. Just being helpful.

This approach is called outreach — and it’s one of the best ways to get high-quality backlinks.

Reason 4: Your Website Looks Untrustworthy

Would you link to a website that looks broken, is full of popups, or takes forever to load? Probably not — and neither will other site owners.

If your site feels unprofessional, people won’t trust it enough to link to it.

 How to Fix It:

Make your website look and feel legit:

  • Use a clean, mobile-friendly theme
  • Make sure your site is HTTPS secured (not just HTTP)
  • Add an “About Me” page with a photo and short bio
  • Include real images (not just stock photos)

Also, check your page speed using Google PageSpeed Insights. A fast website = better user experience = more links.

Reason 5: You’re Asking the Wrong People

One big mistake: asking totally unrelated websites for backlinks.

For example, if you run a recipe blog, don’t ask a tech blog or travel agency to link to your pasta post. It doesn’t fit their audience — and they’ll ignore you.

How to Fix It:

Focus only on sites that share your topic or audience:

  • Other food bloggers
  • Health and wellness blogs (for healthy recipes)
  • Meal prep or family budgeting blogs
  • Cooking YouTubers or micro-influencers

These people are more likely to say yes — because your content actually adds value to what they’re doing.

Reason 6: You’re Using Spammy Tactics

Some people try to “game the system” with:

  • Buying backlinks from shady websites
  • Commenting “Nice post!” on 100 blogs with their link
  • Using AI tools to spam articles full of keywords

Google’s 2024 Core Updates have cracked down on all of that.

Google now focuses on:

  • Helpful content written by real people
  • Experience-based content (Have you actually cooked the recipe? Used the product?)
  • Trust signals (like author profiles, secure sites, and user feedback)

 How to Fix It:

Follow a “people-first” strategy:

  • Write content that’s helpful, not just SEO-friendly
  • Focus on topics you’ve actually tried or know
  • Don’t chase quick tricks — build long-term trust

Bonus: Easy Ways to Start Getting Quality Backlinks

If you’re just getting started, try these simple, proven tips:

  1. Submit your blog to recipe directories (like Foodgawker or Yummly)
  2. Write a guest post for another blog (e.g., “5 One-Pot Meals for Busy Moms”)
  3. Create a downloadable PDF like a “7-Day Dinner Plan” and let other bloggers share it
  4. Offer to swap links with blogs that are similar but not direct competitors
  5. Join recipe roundups (blogs that feature 10–20 recipes with links)

Final Words: Focus on Real Value (And Get Real Results)

Getting quality backlinks is not magic.
It’s all about:

  • Sharing real experiences
  • Helping people with useful content
  • Connecting with the right websites in your niche

If you stay patient and keep creating helpful posts, the backlinks — and your website traffic — will come naturally over time.

If you are someone looking to grow your website but feeling stuck, sometimes getting expert help can make a big difference.

At Digital Benz, we focus on real, user-first strategies that work — not shortcuts.

If you are searching for the best SEO service provider in Kolkata to help you get more backlinks, better Google rankings, and real website growth, feel free to reach out.

We believe SEO should be simple, honest, and focused on your success.

Learn more about “How Do Search Engines Such as Google Handle Backlinks on Websites”.

Best Strategies for lead generation

The Best Strategies for Lead Generation Through Digital Marketing

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Getting new customers is important for every business. This is called “lead generation.” In simple words, lead generation means finding people who are interested in what you sell.

In this blog, we will explain the Best Strategies for Lead Generation using digital marketing. We will use simple language, so anyone can understand. These tips follow Google’s latest content rules, which focus on helpful, clear, and honest information.

What is Lead Generation?

Lead generation means getting contact information from people who might become your customers. This could be their name, email, or phone number. These people are called “leads.”

For example, when someone signs up for your newsletter or downloads a free guide from your website, they become a lead.

Why Use Digital Marketing for Lead Generation?

Digital marketing helps you reach people online. Many people search on Google or use social media every day. If you use the right tools, you can talk to the right people and turn them into leads.

Let’s look at the Best Strategies for Lead Generation using digital tools.

1. Write Helpful Content

Many people search for answers online. If your website has helpful answers, people will visit your site.

Examples of Helpful Content:

  • Simple blog posts
  • How-to guides
  • Videos with tips
  • Infographics
  • Real-life stories or case studies

Write content that solves real problems. If you sell skincare products, a blog like “How to Take Care of Your Skin in Summer” can attract visitors.

Tip: Use search-friendly words that people type into Google, like “how to clear acne fast” or “best moisturizer for oily skin.”

2. Make Your Website Easy to Find (SEO)

SEO means improving your website so it shows up on Google.

Basic SEO Tips:

  • Use simple titles with search words like Best Strategies for Lead Generation
  • Add helpful headings and images
  • Make your website load fast
  • Use clear, easy language
  • Make sure your site works on phones and tablets

When people can find you easily, more visitors will become leads.

3. Share on Social Media

Social media platforms like Facebook, Instagram, and LinkedIn are great places to meet new people.

What to Do:

  • Share useful posts
  • Show your products in use
  • Answer comments quickly
  • Post videos and stories
  • Run ads to reach more people

Tip: Use short posts with images or videos to get more attention.

4. Give Free Stuff to Get Contacts

People love free things. Offer something valuable in exchange for their email.

Free Offers You Can Give:

  • Ebooks
  • Discount codes
  • Free webinars or online classes
  • Printable guides or checklists

Ask only for basic info like their name and email. Make it quick and easy.

5. Send Emails That Help

Email marketing is still one of the best ways to stay in touch with leads.

Tips for Good Emails:

  • Use the person’s name
  • Keep emails short and helpful
  • Add links to your products or content
  • Use a clear “Call to Action” (like “Click here to learn more”)

You can use free tools like Mailchimp to send emails automatically.

6. Use Google Ads to Reach More People

Google Ads can show your website on top of Google search results. You only pay when someone clicks your ad.

Why Use Google Ads:

  • Fast results
  • Target people who are already looking for your service
  • Show up on top of Google

Use clear ads with simple keywords like “affordable digital marketing help.”

7. Use Live Chat or Chatbots

Many people have questions before buying. A chatbot or live chat on your website can help.

Benefits:

  • Answer instantly
  • Collect emails and phone numbers
  • Help users find what they need

Even a simple chatbot can increase your leads.

8. Create Special Landing Pages

A landing page is a single page made for one purpose, like collecting emails.

What to Include:

  • A short, clear message
  • One offer (like a free guide or discount)
  • A simple form to collect emails
  • A button like “Get Your Free Guide”

Keep it focused and easy to use.

9. Host Online Event

Webinars or live Q&A sessions are great ways to show your knowledge and build trust.

Why They Work:

  • People can ask questions
  • You build trust by sharing useful info
  • You collect emails when people sign up

Use free tools like Zoom or Google Meet.

10. Check What Works

Always track how your strategies are doing. Use free tools like Google Analytics.

Look At:

  • How many people visit your website
  • Which pages get the most leads
  • What time people visit

Make changes if something isn’t working. Try new ideas and see what works best.

Final Thoughts

These Best Strategies for Lead Generation are easy to use and very effective. You don’t need to be a tech expert to get results. Just focus on helping your visitors and being clear.

Always think: “What would I want if I were the customer?”

If your content is helpful and your message is honest, Google and your visitors will trust you.

If you want more leads in a smart and simple way, check out Digitalbenz. We help you grow online with easy ideas that actually work. Let’s build something great together!





The best way to get organic search

The Best Ways to Get Organic Search for Your Business

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Did you know in current times most users find businesses through search engine searches? To attract the attention of your potential customers and eventually convert them, you will need to ensure strong online visibility for your website. When your business has a powerful online presence, it will appear on search results when your potential users search for the products or services that your business offers. 

Here, in this post, we will have a detailed discussion on the best ways to get organic search for your business. Read on for further insights. 

What is Organic Search? 

Organic search are the non-paid listings that appear on search engine result pages when a user types a query on a search engine such as Google, Yahoo, or Bing.  These listings appear according to the search engines’ algorithms. The businesses that appear on the top of the search results are prioritized by search engines based on relevance, quality, and how useful they are to the users’ queries. 

Unlike paid advertisements, you do not have to pay for getting traffic for your website. Organic search is absolutely free. This feature makes organic searches an invaluable business tool, however, it is also highly competitive. So, in a competitive business environment, how will you make your business stand out? 

How to Get Organic Search for Your Website? 

Here are some effective ways to get organic traffic for your website. 

Conduct Thorough Keyword Research 

Organic traffic is primarily reliant on the keywords that you use. So, it is essential for you to be aware of the keywords that people use while searching for products and services on the internet. You can utilize helpful tools such as Google Keyword Planner, Ahrefs, Ubersuggest etc. to identity keywords which are 

●        Relevant to your niche

●        Have a good search volume

●        Not overly competitive 

Incorporate long tail keywords that are specific and significantly less competitive. A less competitive keyword will convert better than highly competitive ones. 

Create High Quality Content 

Content is the key to bringing organic traffic to your website. However, not just any content will serve your purpose. The content you prepare has to be well-written, engaging, and useful. It should answer the users’ queries better than anyone else’s.  While writing content for your website, focus on the following aspects: 

●     Prioritize user intent. Are they looking to buy, gain knowledge, or compare?

●     Include visuals such as images, infographics, and videos to enhance user experience.

●     Use headings (H1, H2), bullet points, and small paragraphs to increase readability.

Update your blog and website regularly with fresh content. Search engines prefer sites that stay up-to-date and relevant. 

Optimize On-Page SEO 

Your content requires to be search engine friendly. Here is how you can optimize your on-page SEO: 

●     Include your target keyword in the title, headers, and URL.

●     Use Meta descriptions to summarize the content—these do not directly impact ranking, however can significantly improve click-through rates.

●     Add internal links to other relevant pages on your website.

●     Optimize images with alt text and proper file names.

●     Ensure your website is mobile-friendly and loads faster.

Acquire Backlinks from Valuable Sites 

Backlinks that you acquire from other sites act as votes of confidence in the eye of search engines.  When you acquire high- quality backlinks for valuable sites, it increases your website’s authority and enhances the chances of ranking. 

Here is how you can earn quality backlinks for your website:

●        Guest posting on reputable blogs

●     Creating shareable infographics and data-driven  content

●     Building relationships in your industry or niche

While creating backlinks, always prioritize quality over quality. A few links from high quality sites are more valuable than hundreds of low quality links.  

Conclusion 

Getting organic search for your business is not a one-time process, it is a long-term strategy that requires significant consistency and patience. Unlike paid ads which disappear as soon as you stop paying, organic search constitutes to deliver results over prolonged periods of time. 

You can simplify the process and increase organic search for your website by partnering with a reputed organic SEO company in Kolkata like DigitalBenz.  We are a team of highly skilled and experienced digital marketing professionals dedicated to offering result-driven online marketing solutions. Connect with us today to discuss further.

Ghibli's Digital Marketing Strategy

The Role of Open-Source Software like Toonz in Studio Ghibli’s Digital Marketing Strategy

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Studio Ghibli, the iconic Japanese animation studio known for its mind blowing movies such as Spirited Away, My Neighbor Totoro, and Princess Mononoke, has long been associated with traditional animation techniques and manual artwork.  However, with the evolution of digital technologies, the studio also has embraced advanced animation tools and made an impact in the world of open-source software. One such tool, Toonz, has played a significant role in both Ghibli’s production process and the studio’s digital marketing strategy.

Here, in this post, we will explore the significance of open-source software like Toonz in Studio Ghibli’s operations, how it influences their marketing strategy, and why it has been beneficial for both the studio and the global animation community. Read on for further insights.

The Power of Open-Source Software in Animation

Open-source software are software programs whose source code is freely available for use, modification, and distribution by anyone. This freedom cultivates innovation, collaboration, and transparency, making open-source tools a powerful force in many industries, including animation.

For a long time, major animation studios used to rely on confidential or restricted software for their production workflows. However, with the rise of open-source software, smaller studios and independent animators now have access to high-quality tools that were previously out of their reach due to extensive cost or technical barriers. Open-source software such as Blender, Krita, and Toonz has empowered the animation community to create high-quality content without the excessive costs of commercial software.

Toonz is one open source software that has gained attention for its powerful features and deep integration into the animation processes. Originally developed by Italian company Digital Video and later adopted by Studio Ghibli, Toonz now is a prominent tool in the production of hand-drawn animation. Princess Mononoke (1997) and Howl’s Moving Castle (2004) were among the first films that used Toonz in their production pipeline.

Studio Ghibli’s Adoption of Toonz

In 2016, Ghibli released a modified version of Toonz called “Toonz Premium” to the public, under the open-source license. Considering the studio’s traditional approach to animation and its reputation for keeping production secrets protected, this was a bold move. However, by embracing open-source software, Ghibli started to foster collaboration and innovation within the animation community and set itself up for long-term success in the digital universe.

Toonz is a powerful tool for traditional animation that allows artists to create hand-drawn frames, paint backgrounds, and even animate scenes digitally. The studio’s use of this software demonstrated Ghibli’s willingness to experiment with new technologies while still maintaining the essence of hand-drawn animation in its films.

The Role of Toonz in Studio Ghibli’s Digital Marketing Strategy

While the direct use of Toonz in the animation process is well-documented, the software’s impact extends far beyond the creation of films. Ghibli’s decision to use open-source software like Toonz plays a significant role in the studio’s digital marketing strategy. Here’s how:

Establishing Ghibli as a Pioneer in the Animation Community

By making Toonz open-source, Ghibli positioned itself as a pioneer and innovator within the animation industry. This move strengthened the studio’s reputation for quality and artistic excellence. In a competitive entertainment market, being established as a forward-thinking studio that embraces new technologies can generate significant buzz and attract attention from both the media and fans.

Besides, Ghibli’s association with Toonz allowed the studio to engage with a global community of independent animators and studios, further reinforcing its position as a leader in both the artistic and technological dimensions of animation.

Creating a Network of Loyal Fans and Collaborators

Open-source software is not only a tool—it is a complete ecosystem. By releasing Toonz to the public, Ghibli opened the door for collaborations with independent animators, smaller studios, and hobbyists. These creators now have access to the same tools that Ghibli used to produce its iconic films, helping them to push the boundaries of animation in their own ways.

This move cultivated a sense of loyalty among fans and collaborators, who felt that they were part of the Ghibli legacy. Additionally, as independent animators and smaller studios began to use Toonz in their own projects, they unwittingly spread Ghibli’s influence by adopting the software and, in turn, promoting the studio’s innovations in their own work.

Enhancing Ghibli’s Digital Presence and Visibility

In the present day digital era, content creators need to leverage the power of online communities to stay relevant. Open-source software like Toonz can serve as a motivator for online engagement and visibility.

Ghibli’s release of Toonz Premium generated discussions across animation forums, social media platforms, and professional networks, and all of these helped enhance the studio’s digital presence. The excitement surrounding the release of the software drew attention to Ghibli’s other projects and initiatives, which in turn led to greater exposure for the studio’s films and merchandise.

Demonstrating Innovation in Studio Ghibli’s Marketing Campaigns

Studio Ghibli is known for its artful and imaginative marketing campaigns, and the release of Toonz was not an exception. By using the software as a marketing tool, Ghibli demonstrated that its commitment to animation excellence extended beyond the screen. The studio managed to showcase its technological advancements while staying true to its roots in traditional animation.

In this way, Ghibli’s adoption of open-source software was not only about technical innovation—it was also about cultivating a narrative of continuous evolution and artistic sincerity. This narrative plays a vital role in how the studio connects with audiences and continues to build a loyal following.

Final Thoughts

Open-source software like Toonz has proven to be a priceless asset in Studio Ghibli’s digital marketing strategy. By utilizing this technology, Ghibli has streamlined its production processes and strengthened its reputation as an innovative and forward-thinking studio. Moreover, the release of Toonz to the public has encouraged collaboration within the animation community, increased the studio’s digital presence, and uplifted its brand in the ever-evolving world of animation.

As Ghibli continues to maintain a balance between traditional animation techniques with modern technology, tools like Toonz will remain at the top of their creative and marketing efforts. As for animation enthusiasts around the world, the legacy of Studio Ghibli’s innovation in both art and technology will continue to inspire future generations of creators.

Increase Local Sales

How Does Google My Business Optimization Help Increase Local Sales?

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These days, consumers heavily rely on search engines to find products, services, and businesses near them. Whether someone is looking for a restaurant, a plumber, or a retail store, a quick Google search often leads them directly to local businesses. For businesses to stand out and capture this attention, Google My Business (GMB) has become a crucial local marketing tool. When optimized correctly, GMB can significantly boost local visibility and increase local sales.

If you are a local business owner and are not leveraging the power of Google My Business, you are missing out on a key opportunity to attract potential customers in your locality. But how exactly does optimizing your GMB profile contribute to increased sales? Read this blog to find out.

Increased Visibility in Local Search Results

One of the most significant benefits of Google My Business optimization is that it has the ability to improve your visibility in local search results. When someone searches for a service or product you offer in your area, Google prioritizes displaying businesses that are geographically close to the searcher. A well-optimized GMB profile increases the likelihood of your business showing up in these local search results.

For example, if a person searches for “best pizza near me,” Google will display businesses that have set up and optimized their GMB listings. If you have properly filled out your business information, included relevant keywords, and updated your hours of operation, you will be more likely to show up in this search result, driving foot traffic and calls to your business.

This enhanced visibility makes it easier for potential customers to find your business, which directly contributes to increase in local sales. The more visible you are in local searches, the more likely consumers will consider your business for their needs. 

Attracting More Local Customers with Google Maps

When users search for local businesses, one of the first places they turn is Google Maps. Google My Business is directly tied to Maps, and when your listing is optimized, your business is more likely to appear on the map when potential customers search for services you offer in your area.

Imagine a potential customer is on their lunch break and is looking for a nearby cafe. They pull up Google Maps, and your business listing is one of the top results. With a great description, reviews, and up-to-date contact information, the customer is more likely to stop by your cafe instead of a competitor.

When you make it easier for customers to find your physical location via Google Maps, the chances of them visiting your store increases, ultimately resulting in increased sales. 

Building Reputation through Customer Reviews

Customer reviews play a crucial role in influencing local purchasing decisions. According to recent studies, 84% of consumers trust online reviews as much as personal recommendations. Google My Business allows you to display customer reviews directly on your business listing, providing prospective customers with the social proof they need to trust your business.

By actively engaging with reviews and responding to feedback, you can show that your business values customers’ opinion, which can help build trust and credibility. Responding to reviews — whether they are positive or negative — can enhance customer loyalty and attract more customers. Besides, high-quality, positive reviews can improve your rankings in local search results, helping your business gain more visibility. 

Engaging Customers through Posts and Updates

Google My Business allows you to post updates, special offers, and event details directly on your profile. This feature provides an excellent opportunity to engage with potential customers in real-time. Whether it is promoting a limited-time sale, announcing new products, or sharing upcoming events, regularly updating your GMB profile keeps your customers informed and engaged.

For instance, if you are running a local promotion or discount, you can post it on your GMB profile and ensure it shows up in search results. This makes it easier for potential customers to discover your deals and encourages them to visit your business, either online or in person. These posts can serve as an added incentive for customers to act quickly, which can lead to an increase in local sales. 

Conclusion

In the present day competitive business environment, Google My Business optimization is no longer optional for local businesses — but it is a necessity. By ensuring your business is visible in local searches, collecting and responding to reviews, posting regular updates, and providing accurate information, you can effectively attract more local customers and increase local sales.

If you have not already claimed and optimized your Google My Business profile and need expert support in the process, DigitalBenz is here to help. We are a team of highly qualified, experienced, and dedicated digital marketing professionals offering a wide range of search engine optimization services including GMB profile optimization and local marketing. Connect with us today to discuss further.

SEO strategies for a New Website in 2025

What is the Best SEO Strategy for a New Website in 2025?

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Looking to launch a new website in 2025? Congratulations! However, before you start visualizing your online enterprise, it is essential for you to remember that merely having a website is not enough. You will need to implement an effective SEO (Search Engine Optimization) strategy for new website to stand out in the competitive digital environment and drive more traffic to your website. SEO is not only about ranking high on search engines, it is also about making sure your target audience can easily find you and engage with your content. 

In 2025, SEO is expected to be more complex and dynamic than the years before. With search engines smarter than ever, ever-evolving user behavior, and the emergence of new technologies, it has become essential for you to implement effective marketing strategies to make your website stand out. Here, in this post, we will discuss some of the best SEO strategies that will help you achieve your desired results. Continue reading to learn more. 

Effective SEO Strategy for a New Website to Make It Stand Out 

Prioritize High Quality Content Creation 

Content is and always will be the most essential aspect of an effective SEO strategy. Google’s algorithm continues to prioritize high-quality, informative, and relevant content that answers users’ queries. In 2025, the need for authoritative, well-researched, and engaging content will even be greater. Prepare long-form, comprehensive content that covers multiple aspects of the topic. This type of content provides detailed information on a subject to the readers and ranks higher on search engines. 

Focus on Mobile-First Indexing and User Experience 

In 2025, mobile optimization is not an option but a necessity for your website. Google now uses mobile first indexing which implies it primarily considers the mobile version of your website, when it comes to ranking pages. As these days, the majority of users access websites through their mobile phones, it is essential for you to ensure that your website is mobile friendly and offers a seamless experience to the users across all devices. While building your website, focus on aspects such as mobile responsiveness, faster loading time, simple navigation, and core web vitals that enhance website ranking and increase user satisfaction. 

Work on Voice Search Optimization 

Voice search has become a much-preferred search process in recent times. With the rise of voice search assistants such as Siri, Alexa, and Google Assistant, in 2025, voice search will continue to grow. Optimize your website for voice search to stay ahead of the competition. Voice search queries usually are longer and more conversational compared to traditional typed searches. Make sure your content can cater to this type of searching behavior. 

While optimizing your site for voice searches, incorporate long-tail, conversational keywords, and answer questions directly, and optimize it for local searches. 

Utilize AI and Automation for SEO Tasks

Artificial intelligence (AI) and automation tools are transforming the way SEO functions. These technologies will continue to be a significant part of SEO in 2025. These technologies are widely used for streamlining tasks, identifying opportunities, and enhancing overall efficiency. Although AI cannot replace the creative and strategic aspects of SEO, it can be a great tool to improve your ability for making data-driven decisions. 

You can implement this strategy by using AI-powered content creation tools that will help you generate content ideas or create blogs within a quick time. You can also use tools to take care of tasks such as keyword tracking, backlink monitoring, and auditing sites. 

Create Quality Backlinks 

Although content and on-page SEO are essential for your newly-built website, backlinks are still an important aspect of ranking your website. In 2025, it will be a priority for websites to build high-quality and authoritative backlinks instead of focusing on their quantity. Focus on earning a few high-quality backlinks from reputed websites that will have a significant impact on your website’s ranking. Likewise, avoid gathering backlinks from poor quality websites that will only harm your website’s authoritativeness and credibility. 

Create high-quality, original content that is more likely to be linked to by other websites. Prioritize acquiring content from websites within your niche. 

Conclusion 

SEO in 2025 will primarily be about embracing new technologies, understanding evolving behavior of users, and creating content that genuinely resonates with your target audience. By focusing on creating high-quality content, optimizing your site for voice search and mobile phones, using AI tools, and creating quality backlinks, you can make your website stand out in the crowd and achieve your business objectives. 

You can ensure implementing the best SEO strategies for your website by partnering with a reputed SEO services company such as DigitalBenz. We are a team of highly qualified and experienced SEO professionals with in-depth knowledge in the field. With our skills and industry experience, we will ensure your website stays ahead to your competitors and ranks on the first page of Google. Connect with us today to discuss your SEO optimization requirements. 

Schema Markup

How Can Structured Data and Schema Markup Improve Website Performance?

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Are you looking for effective ways to improve your website’s performance? Structured data and Schema markup are two powerful digital marketing tools you can consider implementing to achieve your desired results. These elements enhance how search engines comprehend and display website content, resulting in improved rankings, enhanced user experience, and increased organic traffic. Wondering what structured data and schema markup are and how they work?

Here, in this post, we will have a detailed discussion on how these elements can contribute to the overall performance of your website. Read on for further insights.

What are Structured Data and Schema Markup?

Structured data refers to a standardized format that is used for providing information about a webpage. This data enables search engines to comprehend the content and the context of the page, making it easier for them to index and display it in the right way.

On the other hand, schema markup is a specific vocabulary of tags that are added to HTML code for improving search engine recognition. Implementation of structured data and schema markup is an effective way for websites to achieve rich snippets. These snippets improve search and display additional information such as star ratings, product prices, event details, and more. These enhancements make search results more visually appealing and provide users with quick, relevant information.

Benefits of Structured Data and Schema Markup for a Website’s Performance

Implementation of structured data and schema markup can improve your website’s performance in many ways. Here is how:

They Improve Search Engine Visibility

One of the primary benefits of structured data is that it improves a website’s visibility on search engine result pages.  When search engines can better comprehend the content on your site, the page is more likely to rank higher for relevant queries. Rich snippets, knowledge graphs, and enhanced search results provide websites with a competitive edge, increasing their attractiveness in front of users.

Increase Click-Through Rates (CTR)

Rich snippets generated by schema markup usually lead to higher click-through rates. When users can see additional information such as product reviews, prices, or event dates, their chances of clicking on the link increase, in contrast to plain text results. This leads to increased traffic to your website, resulting in increased engagements and conversions.

Enhance User Experience

Structured data enables you to enhance user experience by providing relevant information upfront. When your users access important information from the search results, they have a clearer understanding of what to expect on the webpage. This reduces bounce rates and ensures that visitors get access to the information that they are seeking. 

Voice Search Optimization

In current times, voice search through smart assistants such as Alexa and Siri has become the new norm. In such a situation, structured data becomes an essential factor. Voice search queries often seek specific answers and websites that have properly implemented schema markup are more likely to appear in voice search results.

This optimization can significantly improve a website’s accessibility and relevance in the present-day search landscape.

Better Local SEO Performance

If your business targets local customers, structured data can be a game changer. You can use schema markup to provide search engines with precise details such as business hours, location, contact information, and customer reviews. This process enhances local search rankings and increases the chances of appearing in “near me” searches.

How to Implement Structured Data and Schema Markup?

Choose the Right Schema Type

Based on the type of content on your website, there are different schema markups available for your use. Some of these schema types include:

  • Organization Schema: Provides details about a company.
  • Product Schema: Displays product details such as price, reviews, and availability.
  • Event Schema: Highlights event dates, locations, and ticket information.
  • Article Schema: Enhances blogs and news articles.
  • FAQ Schema: Helps structure frequently asked questions in a search-friendly format.
  • Local Business Schema: Improves visibility for local businesses. 

 Use Google’s Structured Data Markup Helper

Google provides a Structured Data Markup Helper through which website owners can create schema markup without needing to have advanced coding skills. All you need to do is enter your webpage URL, select the data type, highlight relevant content, and create the necessary HTML code. 

Implement Schema Markup Using JSON-LD

JSON-LD (JavaScript Object Notation for Linked Data) is the standard format for implementing structured data. It is easy to read and you can directly implant it into the HTML section.

Validate Your Structured Data

Before you deploy your structured data, it is essential to test and validate it using Google’s Rich Results Test or Schema.org’s validator. This will ensure search engines can correctly interpret the markup without causing any errors.

Monitor and Update Regularly

SEO and search engine algorithms constantly keep changing. It is essential to regularly monitor your structured data performance using the Google Search Console to identify errors and areas for improvement. By updating schema markup as per requirements, you can ensure continued effectiveness in enhancing website performance.

Conclusion

Structured data and schema markup are powerful tools that can significantly enhance the performance of your website. By making your content more accessible and understandable for search engines, you can ensure higher rankings for your website, improved CTRs, and better user experiences. If you are looking to receive expert professional support in implementing structured data and schema markup to improve your website’s performance, DigitalBenz is here to help. We are a reputed digital marketing company offering top-notch SEO services to help businesses rank higher on search engine results and achieve their business goals. Connect with us to discuss this further.

How Do Search Engine Such As Google Crawl backlinks on website

How Do Search Engines Such as Google Handle Backlinks on Websites

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Search engines, such as Google, use complex algorithms to decide the relevance and authority of web pages. One of the key factors that influence a website’s ranking in search engine results is the backlink profile it creates. Backlinks operate as votes of confidence from other websites, signaling search engines that a particular page is valuable and trustworthy. 

However, Google does not treat all backlinks equally. Instead, search engines prioritize quality over quantity and reward sites that have natural and relevant links. On the other hand, they penalize backlinks that involve manipulative tactics. Here, in this post, we will have a detailed discussion on how search engines handle backlinks and why they play a vital role in search engine optimization (SEO).

What are Backlinks? 

Backlinks, also known as inbound links or incoming links, are links that connect one website to another. When a website links to another, it affirms the credibility, relevance, and authority of the linked page. Backlinks work as signals that indicate trust and reliability to search engines. These signals influence how a website is ranked in search engine result pages(SERPs). 

Let us take an example here. If a popular news website links to a blog post about digital marketing, search engines will consider this as an endorsement of the blog’s relevance and quality. Google values and prioritizes websites that have higher numbers of high-quality backlinks. 

Why are Backlinks Important for Websites? 

Backlinks play a very vital role in search engine optimization. Here is why they are so important. 

Improve Search Engine Rankings 

In Google’s algorithms, backlinks work as votes of confidence.  Websites that have high quality backlinks are considered more trustworthy and authoritative by search engines and hence they rank higher in search results.  

Speed Up Indexing 

Search engines discover and index new content with the help of web crawlers. If a website has backlinks from already indexed sites, it becomes easier for search engines to find and index its pages faster. 

Increase Referral Traffic 

When a website creates backlinks with high-traffic websites, it can drive direct visitors leading to increased overall website traffic. Unlike search traffic, referral traffic often contains engaged users who are authentically interested in the content.  

Enhance Domain Authority 

Google assigns a domain authority score to websites based on various factors, which also include backlinks. A website that has high-quality backlinks from authoritative sources can build better credibility and rank in search results. 

Increase Brand Visibility and Trust 

When a website acquires backlinks from reputable sources, it enhances the website’s reputation and makes it more recognizable to both users and search engines. 

Ways in Which Search Engines Like Google Handle Backlinks on Websites 

Search engines like Google employ advanced algorithms to analyze backlinks and decide their impact on search engine rankings. Here are some of the key ways in which search engines handle backlinks. 

Quality Over Quantity 

Google prioritizes the quality of backlinks over quantity. Links acquired from reputable, high authority websites carry more value than those acquired from spammy sites. For example, a backlink from a major news outlet or a government site is more valuable than a large number of links from unknown blogs. 

Relevance is Important 

Google considers backlinks acquired from websites from the same industry or niche more valuable than those acquired from unrelated sources. For instance, a backlink to a tech website from another tech website is more valuable than a backlink from a fashion blog. 

Anchor Text Optimization 

Anchor text is the clickable part of a hyperlink. Google understands the context of the linked content by analyzing the anchor text. Websites can boost ranking by using keyword-rich anchor text. However, Google penalizes over-optimization with exact-match keywords. 

Google’s Penguin Algorithm 

Google’s penguin algorithm was introduced to prevent link manipulation and spammy link building tactics. This algorithm penalizes websites that are involved in unethical link schemes like buying links or participating in link farms. 

Disavow Tool for Spammy Backlinks 

If a website happens to accumulate toxic or low-quality backlinks, it can use Google’s Disavow tool for requesting Google to ignore those links. This tool helps websites maintain a clean backlink profile and avoid penalties. 

Internal vs. External Links 

External backlinks significantly influence a website’s ranking. Likewise, internal linking (links between pages within the same website significantly helps in improving a site’s structure and distributing SEO value effectively. 

Final Thoughts 

Backlinks are a fundamental aspect of SEO that significantly impacts a website’s visibility and credibility. However, search engines such as Google use sophisticated methods to evaluate links for deciding their credibility. Merely acquiring a large number of backlinks is no longer considered valuable by search engines. Quality, relevance, and authenticity are prioritized while evaluating backlinks and determining their value. 

If you are looking to create quality backlinks for your website, DigitalBenz is the name to trust. Our qualified and experienced SEO experts will create quality, relevant, and valuable backlinks for your website, increasing its credibility and helping it rank higher on search engine results. Connect with us to discuss further.

Does Google Crawl Backlinks on Website

Does Google Crawl Backlinks on Websites?

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Backlinks are one of the most critical factors that are in Google’s algorithm. Digital marketers constantly rely on quality backlinks to improve their website’s visibility. However, one common question frequently arises: Does Google actually crawl backlinks on websites? If so, how does it process and evaluate them?  

Here, in this post, we will have a detailed discussion on how Google handles backlinks, whether it crawls them, and what this signifies for SEO professionals. Read on for further insights. 

 What are Backlinks? 

Backlinks, also known as inbound or incoming links, are links that connect one website with another. These links serve as a vote of confidence, signaling to search engines that the link to the website is valuable, credible, and relevant. Google considers backlinks a fundamental factor in determining a site’s authority and ranking in search results.

For instance, if a reputable website links to your content, it can significantly boost your SEO. However, does Google even notice these links? Let’s dig in to find out. 

Does Google Crawl Backlinks?

The answer is “Yes”- Google does crawl backlinks. Googlebot, the search engine’s web crawler, continuously scans the web by following links from one page to another. When it discovers a link pointing to your website, it attempts to crawl and index it. However, several factors influence whether and how Google processes these backlinks.

How Does Google Crawl and Process Backlinks? 

1.      Discovery of Links

Googlebot follows links from already indexed pages to discover new content. If it crawls a page that contains a backlink to your website, there is a good chance that Google will find your link.

2. Crawl Budget Consideration

Google allocates a crawl budget to each website, determining how often and how many pages it will crawl. If the referring site is low-quality or has too many links, Google might not crawl all of them.

3. Indexing vs. Crawling

Just because Google crawls a link does not mean it will index the linked page. If the linked page has poor content, spammy signals, or a noindex tag, Google may not index it.

4. Follow vs. NoFollow Links

 A ‘dofollow’ link allows Googlebot to pass link equity (ranking power) from one site to another.

On the other hand, a ‘nofollow’ link tells search engines not to pass authority to the linked page. However, Google may still choose to crawl nofollow links, but they don’t contribute to ranking improvements.

5.  Disavowed Links

If a site owner disavows a backlink through Google Search Console, Google will ignore it when assessing rankings. This is commonly used to prevent low-quality or spammy links from affecting a site’s SEO.

Factors that Affect Google’s Backlinks Crawling on Your Website

Although Google crawls backlinks, it does not pay equal attention to all of them. Several factors determine whether a backlink gets crawled and indexed:

●   Domain Authority of the Linking Site: Google prioritizes crawling links from high-authority domains over low-quality sites.

●   Link Placement: Links implanted within the main content are more likely to be crawled than those in the footer or sidebar.

●   Relevancy of the Linking Page: A backlink from a relevant and high-quality page is considered more valuable.

●   Frequency of Page Crawl : If Google frequently crawls a website, there is a higher chance that it will quickly discover the backlinks on that site.

Tips to Ensure Google Crawls Your Backlinks on Websites

If you are building backlinks as a part of your SEO strategy, it is vital for you to ensure Google finds and processes them. Here are some effective ways to increase Google’s likelihood of crawling your backlinks.

Get Links from High-Authority Websites

Focus on earning links from reputable and authoritative websites. Google frequently crawls these websites, increasing the chances of your backlinks being discovered.

Ensure Your Links are Placed in Crawlable Locations

The location of the backlinks is one significant factor that affects their crawlability. Links that are placed within the body of an article are more likely to be crawled than those in comments, sidebars, or footers.

Avoid Spammy or Low-Quality Links

Backlinks from spammy sites can adversely affect your website’s SEO. If Google considers a linking site untrustworthy, it may ignore the backlink altogether.

Use Internal Links to Boost Discovery

If you have earned a valuable backlink but are not sure if Google has crawled it, you can submit the referring page’s URL in Google Search Console for indexing. 

Conclusion 

If you are wondering if Google crawls backlinks on websites, the answer is “yes, it does.” However, all backlinks are not treated equally. The search engine prioritizes high-quality, relevant, and naturally acquired links and ignores spammy or low-value ones. 

By understanding how Google processes backlinks, you can refine your SEO strategy and ensure your links contribute to your rankings. The best way you can make Google crawl your backlinks is by partnering with a reputed SEO services company like DigitalBenz. We are a team of highly qualified and dedicated digital marketing experts with in-depth knowledge of backlinks and SEO. When you partner with us, we will create highly quality backlinks for your website that will increase your site’s trustworthiness and make Google crawl and index your backlinks. Connect with us to discuss further.

How Can Small Businesses Benefit from Google Ads

How Can Small Businesses Benefit from Google Ads?

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Are you considering paid advertising for your small business? If you are, you should consider Google Ads. It is one of the most effective ad forms that help businesses reach anyone who uses Gmail, Google Search, Google Maps and YouTube to gather information on products and services.

Now, you must be wondering what this Google Ads is! Here, in this post, we will have a detailed discussion on what Google Ads actually is and how it can benefit your small business. Read on for further insights. 

What is Google Ads? 

Google Ads (Formerly Google Ad Words) is an advertising platform that allows individuals and businesses to promote their brand, services, and products on Google, YouTube, as well as affiliate websites. One of the major advantages of Google Ads is that it operates on a cost-per -click business model. Therefore, while investing in this business strategy, businesses need to pay only when an audience clicks on their ad. 

Are Google Ads Worth Your Investment?

Yes, Google Ads are worth your investment. These ads estimate an 8:1 return for businesses that utilize this marketing tactic. However, to receive the complete benefits of this effective marketing strategy, you need to adhere to the best practices while setting up, managing, and monitoring your ad campaigns. 

Primary Types of Google Ads You Can Use for Your Small Business 

There are different types of Google Ads that you can consider for your business. Here are the primary ones.

Search Ads 

Search Ads is an advertising campaign that makes your ad appear on Google search, Google Maps, and across Google other search partners such as Google Shopping. When users search for terms related to keywords in your campaign on these sites, they will come across your ad. 

Shopping Ads 

Through this type of ad campaign, Google uses product information from your online store instead of user keywords in the process of determining where and how to display your ad within its search results.  

Display Ads 

Display ads are a type of ads that present users with visual advertisements across multiple devices and locations. As these ads show up in different websites across the Google display network, they significantly assist in enhancing brand awareness. 

Video Ads 

Video ads are ads that are displayed primarily on YouTube. These ads come in six formats- shippable in-stream ads, non-skippable in-stream ads, in-feed ads, Bumper ads, outstream ads and masthead ads. A qualified digital marketer will help you understand these types of ads and guide you on choosing the right one.

App Ads 

If you are selling your products through an app, app ads is the absolute marketing strategy you can consider for your business. This marketing strategy is especially beneficial for businesses that operate with a mobile-first approach.  

Performance Max Ads 

This is a new Ad format added by Google which is almost entirely AI driven. This type of Ad enables users to set goals, upload assets, and define audience details. From the exclusive information collected, Google’s AI puts your product or service in front of customers exactly where they are. Performance Ads is an effective marketing strategy to enhance brand awareness and drive sales. 

Ways in Which Google Search Ads Can Benefit Small Businesses 

Google Ads can benefit your small business in multiple ways. Here are some of the primary reasons why you should consider investing in this effective marketing strategy.  

Brings You Faster Results 

When you implement Google Ads marketing strategy for your business, it works fast. If you launch a campaign, you can expect the results on the very next day. Although the quickness of the results depends primarily on factors such as your ad setup, targeting, bidding, and more, most companies, especially smaller ones claim to have faster results from this marketing campaign. 

Enables You to Effortlessly Reach Your Target Audience 

This marketing campaign enables you to easily reach your target audience on the basis of demographics, interests, past visits, etc. By utilizing these targeting capabilities, you can manage to display your ads to those audiences who are most likely to buy your products or services. 

Provides You with the Authority to Control Your Ad Costs 

When you choose to invest in Google Ads for your small business, you have complete control over the expenses you make. For example, you can decide upon your monthly budget and bids. It also provides you with the liberty to increase or decrease your budget at any time on the basis of your requirements.  

Improves Your Brand Awareness 

Another reason to invest in Google Ads is that it increases brand awareness for your business. This strategy is especially beneficial for businesses that are looking to get noticed. Here are some of the effective strategies to increase brand awareness with the help of Google Ads: 

●     Target your competitor brand names

●     Remarket to previous website visitors

●     Use Google’s display network

●     Use Google search partners 

Alongside, implement a Google Ads campaign targeting your brand to ensure your desired results.  

Increases Your Website Traffic 

One of the most significant advantages of Google Ads for small businesses is that it generates traffic. With this marketing strategy, you can target information keywords to drive qualified traffic to your website. If you are considering SEO services for your business, you should also consider using Google Ads alongside to receive faster results as SEO is a time consuming process and takes some time to function. 

Accelerates Your Sales 

Investing in Google Ads is a great way to increase sales for small businesses. The built-in measurement system in Google Ads enables you to track whether your advertisement drove any sales and if it did, whether it was a good return for your investment. Usually, companies generate revenue using Google Ads in the following ways:

●     By targeting transactional keywords

●     Launching marketing campaigns to reach previous website visitors

●     Advertising promotions such as a discount code or a seasonal sale 

There are many other strategies to increase your sales by using Google Ads. A reliable digital marketing company can guide you properly in this respect. 

Gives You a Higher Return on Investment 

Unlike conventional marketing strategies, Google Ads make you pay only for ads on which your target audience clicks on. By using this effective marketing strategy, you can maximize your return on investment (ROI). 

However, it is essential for you to determine which marketing approaches will be more appropriate for your business and how much time you are ready to invest. Google Ads is a transparent marketing strategy and you can easily access the key performance data. 

Helps You Understand the Market Better 

To provide your customers with what they want, first you will need to understand the customers. Google Ads provide valuable information about customer habits and requirements which would not be possible with a traditional marketing strategy. Through Google Ads, you will learn the following: 

●     The keywords your audience used to find your website

●     The locations of these people

●     The devices they use

●     The days and times they conduct their research 

Getting access to this vital information helps you improve your products and services, ensuring you can cater to the specific needs of your customers.  

Final Thought 

By implementing Google Ads for your small business, you can familiarize your target audience with your brand and boost your sales within a quick time. However, to receive the best results, you must adhere to the Google Ads best practices.  There comes the effectiveness of partnering with a reputed and reliable digital marketing agency like DigitalBenz. 

We are a reputed PPC services company in Kolkata and the USA, offering a wide range of Google Ads services to help companies drive growth. When you partner with us, we will not only offer you top notch Google Ads services for your business, we will also share progress reports at regular intervals to keep you updated on efficiency of our services. Our prices are affordable and we offer round-the-clock dedicated customer support. Connect with us today to discuss your marketing needs.