Archives

SEO trends in 2025

Expected SEO Trends in 2025

Leave a reply

The technique of doing Search Engine Optimization (SEO) is constantly changing, and in the future, it will continue to evolve. In 2024, we SEO professionals all know that essential ranking factors depended on Core Web Vitals, local SEO, voice search, etc. As we step into 2025, it’s more important than ever to understand where SEO is heading.

Google and other search engines are getting smarter by focusing more on user experience and real-value information instead of just keywords spread all over the content. In this blog, we will look at the most expected SEO trends in 2025 in a simple and easy-to-understand way.

1. Helpful, People-First Content Will Be the Main Focus


 One of the biggest trends in 2025 is the shift toward helpful content. Google has clearly mentioned in its documentation that it wants content that is written “by people, for people.” This means the content should be written by people who have experienced the topic they are writing about and who are experts in that area, with content that is trustworthy. In simple terms, the content should be useful, trustworthy, and full of real-life experience.

Old SEO tricks like keyword-based content, keyword stuffing or spamming, or rewriting articles from other websites without adding any new value or helpful information no longer work. Now, Google prefers content that directly helps users solve problems or understand something better.

Necessary steps to be taken:

  • Focus on quality, not quantity.
  • Share real experiences, how-to guides, case studies, analytical insights, and research-oriented thoughts.
  • Make sure your content answers common people’s search queries.

2. AI Content Can Work, but Human Research-Oriented Thought Should Be There


 AI is ruling everywhere. Now we are all dependent on AI to make work faster, and it is quite natural, but Google can tell when content is written only by machines. Expected SEO trends in 2025 suggest that articles edited and improved by real people will do better in search results.

AI can assist you in writing, but it lacks human emotion, deep information, analytical insights, and reasoning. That’s why human review is necessary.

Necessary steps to be taken:

  • Use AI for speed, but always use your research-oriented mind while writing content.
  • Add insights, examples, and expert comments. Show your expertise through the content.
  • Avoid robotic or repetitive text or AI-generated language.

3. Voice and Visual Search Are Becoming Mainstream


 People are using voice commands to search more often, especially on mobile phones and smart speakers, as nobody has time nowadays. At the same time, tools like Google Lens allow users to search using images.

This means website content should be optimized for both types of searches.

What to do:

  • Write content in a conversational tone. Use human, natural language.
  • Use long-tail keywords like “how to fix a leaking tap” instead of just “plumbing tips.”
  • Optimize images with alt text and descriptive file names.

4. Zero-Click Searches Will Keep Growing


 In many cases, users get their answers directly on Google’s search page without even clicking on a website. These are called zero-click searches.

Featured snippets, People Also Ask boxes, and Knowledge Panels are examples of this.

What to do:

  • Structure your content using subheadings and bullet points. Add FAQs on your website or wherever necessary.
  • Provide short, clear answers early in your content.
  • Use schema markup to help Google understand your page better.

5. Topic-Based Content Will Perform Better


 Instead of writing many unrelated topics in one article using too many keywords, websites that cover one topic in depth will perform better. Google now looks at the overall authority of a website on a subject, not just the keyword in one blog post. Semantic SEO will be preferred in 2025 SEO strategy.

This concept is known as topical authority.

Necessary steps to be taken:

  • Get a clear idea and gather information before writing content. Focus on the topic, not the keywords.
  • Link related articles internally.
  • Cover the topic from different angles (e.g., beginner guides, FAQs, advanced tips).

6. User Experience (UX) Still Matters


 Google cares about how users interact with your site. If a website is slow, hard to navigate, or doesn’t work well on mobile devices, users leave quickly—and Google notices.

Core Web Vitals continue to be important ranking factors. These include:

  • How fast your page loads
  • How quickly users can interact with it
  • How stable it looks while loading

What to do:

  • Improve your website speed.
  • Make sure your site works smoothly on mobile.
  • Avoid sudden layout shifts or annoying pop-ups.

7. Local SEO Is Becoming More Personalized


 Google now gives more personalized results based on the user’s location, search history, and preferences. Local businesses need to pay more attention to how they appear online by improving their local marketing.

What to do:

  • Keep your Google Business Profile updated.
  • Use local keywords like “Best SEO company in Kolkata.”
  • Encourage happy customers to leave reviews.

8. Short-Form Videos Help Boost SEO


 Google is showing more videos in search results. Platforms like YouTube Shorts, Instagram Reels, and TikTok are gaining attention.

People enjoy quick, dynamic, and helpful videos that explain something fast or solve a problem.

What to do:

  • Turn your blog posts into short videos.
  • Add those videos to your web pages.
  • Use keywords in your video titles and descriptions. Build a connection between your blog and YouTube content.

9. Data-Driven and Interactive Content Stands Out


 Interactive tools and original data catch attention. Google rewards websites that offer unique value like calculators, quizzes, charts, or research-based articles.

Necessary steps to be taken:

  • Add tools like cost estimators or checklists.
  • Share original stats or case studies.
  • Design content that users can engage with, not just read.

10. Backlinks Still Count in Expected SEO Trends in 2025, but Quality Is Everything


 Backlinks are still one of the strongest SEO factors and will remain so in the future, according to SEO experts. However, getting links from low-quality or unrelated websites won’t help. In fact, it can hurt your rankings.

In expected SEO trends for 2025, search engines will focus on the quality and relevance of backlinks.

What to do:

  • Create content others want to reference.
  • Build relationships with blogs or news sites in your niche.
  • Avoid buying links or joining link farms.

Final Thoughts


 The SEO trend in 2025 is about being helpful, human, and smart. Search engines are looking for content that truly helps users, provides useful information, answers simple questions, works well on mobile, loads quickly, and builds trust.

If you create useful content, structure it well, and keep improving your user experience, your site can stay strong in search rankings. Focus on quality, and let search engines do the rest.

At DigitalBenz, we specialize in creating SEO strategies that follow Google’s Latest Updates and also future-forward updates. If you’re ready to upgrade your SEO game for 2025, we’re here to support you.

Need help optimizing your site for the future of SEO? Contact DigitalBenz today.

Google Not Indexing My Pages

Why Is Google Not Indexing My Pages? (How to Fix It Step-by-Step in 2025)

Leave a reply

If you just published new content and it’s nowhere to be found on Google, you’re probably asking:

“Why is Google not indexing my pages?”

You’re not alone—this is a common issue many website owners, bloggers, and marketers face in 2025.

This DigitalBenz guide explains why your pages aren’t showing up on Google and how to fix it fast. Whether you’re running a blog, eCommerce store, or business site, this step-by-step tutorial is based on Google’s latest Core Algorithm Update and uses real search query language to help you rank better.

What Is Google Indexing?

Google indexing means that Google has discovered your page, evaluated its content, and saved it in its database so it can appear in search results.

If your page is live but not indexed, it won’t appear in search results—even if someone searches your exact title.

Before we move to the fixes, let’s understand the indexing process:

  1. Google crawls your website using bots.
  2. It analyzes the content, speed, structure, and signals.
  3. If it finds the page valuable and accessible, it adds it to the index.

So, if you’re stuck wondering why your content is invisible, let’s walk through the most common reasons and proven solutions.

10 Reasons Why Google Is Not Indexing Your Pages (With Fixes)

1. Your Page Is Too New

Sometimes, Google simply hasn’t seen your page yet. This is common if the site is new or if your sitemap hasn’t been submitted.

Fix:

  • Submit the URL via the URL Inspection Tool in Google Search Console.
  • Also, make sure your sitemap is correctly added under the Sitemaps tab.

2.  Your Page Has No Internal or External Links

If no other page points to your new content, Google might never find it.

This is especially important if you’re also facing issues like:

“Why You’re Not Getting Quality Backlinks (And How to Fix It)”

Backlinks play a major role in crawling and indexing. If your page lacks internal links from your own site or backlinks from others, it’s nearly invisible.

Fix:

  • Link to the new page from your homepage or other indexed posts.
  • Earn backlinks by submitting your content to relevant directories or writing guest posts.

Related question users ask: “Does Google crawl backlinks on websites?”
 Yes, it does. In fact, that’s one of the main ways Google discovers new pages.

3. You’re Using a ‘Noindex’ Tag or Blocking Google Bots

Your page might be telling Google not to index it with either of these:

<meta name=”robots” content=”noindex”>

Or your robots.txt file might contain:

Disallow: /

Fix:

  • Check the source code of the page or use the Inspect URL tool in Search Console.
  • Remove any “noindex” tag or disallow directive that shouldn’t be there.

4. Low-Quality or Duplicate Content

Since Google’s 2025 helpful content update, low-value or duplicate pages are more likely to be skipped.

Examples:

  • AI-generated content with no editing
  • Pages copied from competitors
  • “Thin” pages with very little content

Fix:

  • Add original content written for people, not just for SEO
  • Include FAQs, stats, visuals, and real-life examples
  • Avoid keyword stuffing

If you’re struggling with authority, review our guide:
Why You’re Not Getting Quality Backlinks (And How to Fix It) — it can help improve both your SEO and indexing speed.

5. Slow Website or Server Errors

Google doesn’t like slow or unstable pages. If your website takes too long to load or throws 5xx/4xx errors, it may skip indexing.

Fix:

  • Use tools like Google PageSpeed Insights
  • Optimize images, enable compression, and use reliable hosting
  • Check for 404 and redirect errors

6. Crawl Budget Wasted on Unimportant Pages

If your site is large, Google won’t crawl everything all the time. This is known as the crawl budget.

Fix:

  • Use your robots.txt to block unimportant pages (like admin panels, tags, etc.)
  • Focus on improving content and internal linking for your most valuable pages

You can also boost crawl signals by earning external backlinks. Learn how in our backlink strategy post.

7. Manual Actions or Security Warnings

Check Google Search Console under “Manual Actions” or “Security Issues.” If your site is hacked, contains spam, or violates guidelines, Google may refuse to index it.

Fix:

  • Identify and fix the issue (malware, spam, thin content, etc.)
  • Request a reconsideration once the problem is fixed

8. Your Page Isn’t Mobile-Friendly

Mobile-first indexing means Google evaluates your page based on how it looks and performs on smartphones.

Fix:

9. Your Content Loads with JavaScript Only

If your content appears only after the user interacts (like clicks or scrolls), Googlebot might not see it.

Fix:

  • Use server-side rendering (SSR)
  • Use static HTML for key content
  • Test the page using the “View crawled page” option in Search Console

10. The Page Is Buried Too Deep

If your page takes 4–5 clicks to reach from the homepage, Google may not bother crawling that deep.

Fix:

  • Flatten your site architecture
  • Add breadcrumb navigation
  • Use meaningful anchor text for internal links

How to Check If Google Has Indexed Your Page

✅ Method 1: Use the “site:” operator

In Google Search, type:

site:yourdomain.com/page-url

If no result appears, the page is not indexed.

✅ Method 2: Use Search Console’s URL Inspection Tool

  • Paste your URL
  • You’ll see one of these:
    • ✅ “URL is on Google”
    • 🕓 “Crawled – currently not indexed”
    • ❌ “Discovered – not indexed”

Each status gives clues to fix the issue.

✅ Best Practices to Ensure Google Indexes Your Pages (2025 Edition)

Use this Indexing Checklist from DigitalBenz:

TaskDescription
🗂 Submit SitemapKeeps Google updated on your content
🔍 Request IndexingUse the URL Inspection Tool
🔗 Add Internal LinksConnect new pages to existing ones
📣 Share on SocialBoost visibility and discoverability
📄 Improve ContentMake content original, useful, and in-depth
🚫 Remove ‘Noindex’Double-check meta tags and robots.txt
📱 Optimize for MobileUse responsive, mobile-friendly layouts
📈 Speed Up SiteCompress images, reduce scripts, use CDN
🔒 Secure Your SiteUse HTTPS and fix any security warnings

Final Thoughts from DigitalBenz

If Google isn’t indexing your pages, don’t panic. It’s fixable—especially when you know where to look.

Start by:

  • Checking for technical errors
  • Improving your content
  • Boosting internal and external linking
  • Ensuring your site meets Google’s helpful content criteria

And remember: backlinks and content go hand in hand.

Need Help with Indexing or Backlink Strategy?

DigitalBenz offers hands-on SEO audits, backlink building services, and indexing support.

👉 Request a Free Indexing Audit
 Let’s get your pages found, fast.

Simple SEO. Clean Code. Real Results — That’s DigitalBenz.
 Your content deserves to be seen.

Getting quality backlink

Why You’re Not Getting Quality Backlinks (And How to Fix It)

Leave a reply

If you are someone searching on Google for thing like

  • “Why is no one linking to my website?”
  • “How do I get good backlinks?”
  • “Why isn’t my SEO working?”

You’re not alone. Many website owners wonder the same thing, especially if they’re trying to grow a blog, store, or recipe site. So let’s break it down — in plain language.

If you want backlinks from other websites, you need to understand what makes people want to link to your site in the first place.

Let’s walk through the real reasons you’re not getting quality backlinks, and most importantly — how to fix each one.

 Reason 1: Your Content Isn’t Link-Worthy (Yet)

Let’s say you run a recipe website. You’ve posted a blog titled “Easy Pasta Recipe.”

But guess what? There are already thousands of blog posts and videos with that same exact title.

If your blog just says:

  • Boil water
  • Add pasta
  • Strain and serve

…then people won’t have a reason to share or link to it. There’s nothing special.

How to Fix It:

Make your content stand out. Add real value.

Example:
Turn “Easy Pasta Recipe” into:

“Grandma’s 3-Ingredient Creamy Pasta (With a Secret You’ll Love)”

Now add:

  • Step-by-step photos
  • A short story about how your grandma used to make it
  • Tips for busy people or beginners
  • A nutrition label or quick-prep video

Why it works:
People link to content that is unique, helpful, personal, and high quality.

Reason 2: You’re Not Promoting Your Content

Even great content doesn’t get backlinks by itself. If no one knows your blog exists, how will they link to it?

Many new site owners forget that content needs promotion — especially early on.

How to Fix It:

After publishing your post, spend time sharing it:

  • Join Facebook groups about cooking and recipes
  • Post it on Pinterest with a good image and description (recipes do great there!)
  • Answer questions on Quora like: “What’s the best pasta dish with 3 ingredients?” and link your blog
  • Share it in relevant Reddit communities like r/recipes or r/budgetfood

Also: send a personal message to 2–3 bloggers who write about similar things. Not spam — just a kind share.

Reason 3: You’re Not Asking for Links

You might be thinking: “Why would someone link to my recipe blog for free?”

Here’s the truth: many bloggers love sharing helpful content — but you have to ask the right way.

How to Fix It:

Send a simple, friendly message. For example:

“Hi [Name], I really enjoyed your post about vegetarian pasta. I just published a new recipe with only 3 ingredients and a fun story behind it. I thought it might be a nice addition for your readers. If you think it fits, here’s the link: [your link].”

That’s it.
No pressure. No pushiness. Just being helpful.

This approach is called outreach — and it’s one of the best ways to get high-quality backlinks.

Reason 4: Your Website Looks Untrustworthy

Would you link to a website that looks broken, is full of popups, or takes forever to load? Probably not — and neither will other site owners.

If your site feels unprofessional, people won’t trust it enough to link to it.

 How to Fix It:

Make your website look and feel legit:

  • Use a clean, mobile-friendly theme
  • Make sure your site is HTTPS secured (not just HTTP)
  • Add an “About Me” page with a photo and short bio
  • Include real images (not just stock photos)

Also, check your page speed using Google PageSpeed Insights. A fast website = better user experience = more links.

Reason 5: You’re Asking the Wrong People

One big mistake: asking totally unrelated websites for backlinks.

For example, if you run a recipe blog, don’t ask a tech blog or travel agency to link to your pasta post. It doesn’t fit their audience — and they’ll ignore you.

How to Fix It:

Focus only on sites that share your topic or audience:

  • Other food bloggers
  • Health and wellness blogs (for healthy recipes)
  • Meal prep or family budgeting blogs
  • Cooking YouTubers or micro-influencers

These people are more likely to say yes — because your content actually adds value to what they’re doing.

Reason 6: You’re Using Spammy Tactics

Some people try to “game the system” with:

  • Buying backlinks from shady websites
  • Commenting “Nice post!” on 100 blogs with their link
  • Using AI tools to spam articles full of keywords

Google’s 2024 Core Updates have cracked down on all of that.

Google now focuses on:

  • Helpful content written by real people
  • Experience-based content (Have you actually cooked the recipe? Used the product?)
  • Trust signals (like author profiles, secure sites, and user feedback)

 How to Fix It:

Follow a “people-first” strategy:

  • Write content that’s helpful, not just SEO-friendly
  • Focus on topics you’ve actually tried or know
  • Don’t chase quick tricks — build long-term trust

Bonus: Easy Ways to Start Getting Quality Backlinks

If you’re just getting started, try these simple, proven tips:

  1. Submit your blog to recipe directories (like Foodgawker or Yummly)
  2. Write a guest post for another blog (e.g., “5 One-Pot Meals for Busy Moms”)
  3. Create a downloadable PDF like a “7-Day Dinner Plan” and let other bloggers share it
  4. Offer to swap links with blogs that are similar but not direct competitors
  5. Join recipe roundups (blogs that feature 10–20 recipes with links)

Final Words: Focus on Real Value (And Get Real Results)

Getting quality backlinks is not magic.
It’s all about:

  • Sharing real experiences
  • Helping people with useful content
  • Connecting with the right websites in your niche

If you stay patient and keep creating helpful posts, the backlinks — and your website traffic — will come naturally over time.

If you are someone looking to grow your website but feeling stuck, sometimes getting expert help can make a big difference.

At Digital Benz, we focus on real, user-first strategies that work — not shortcuts.

If you are searching for the best SEO service provider in Kolkata to help you get more backlinks, better Google rankings, and real website growth, feel free to reach out.

We believe SEO should be simple, honest, and focused on your success.

Learn more about “How Do Search Engines Such as Google Handle Backlinks on Websites”.

Schema Markup

How Can Structured Data and Schema Markup Improve Website Performance?

Leave a reply

Are you looking for effective ways to improve your website’s performance? Structured data and Schema markup are two powerful digital marketing tools you can consider implementing to achieve your desired results. These elements enhance how search engines comprehend and display website content, resulting in improved rankings, enhanced user experience, and increased organic traffic. Wondering what structured data and schema markup are and how they work?

Here, in this post, we will have a detailed discussion on how these elements can contribute to the overall performance of your website. Read on for further insights.

What are Structured Data and Schema Markup?

Structured data refers to a standardized format that is used for providing information about a webpage. This data enables search engines to comprehend the content and the context of the page, making it easier for them to index and display it in the right way.

On the other hand, schema markup is a specific vocabulary of tags that are added to HTML code for improving search engine recognition. Implementation of structured data and schema markup is an effective way for websites to achieve rich snippets. These snippets improve search and display additional information such as star ratings, product prices, event details, and more. These enhancements make search results more visually appealing and provide users with quick, relevant information.

Benefits of Structured Data and Schema Markup for a Website’s Performance

Implementation of structured data and schema markup can improve your website’s performance in many ways. Here is how:

They Improve Search Engine Visibility

One of the primary benefits of structured data is that it improves a website’s visibility on search engine result pages.  When search engines can better comprehend the content on your site, the page is more likely to rank higher for relevant queries. Rich snippets, knowledge graphs, and enhanced search results provide websites with a competitive edge, increasing their attractiveness in front of users.

Increase Click-Through Rates (CTR)

Rich snippets generated by schema markup usually lead to higher click-through rates. When users can see additional information such as product reviews, prices, or event dates, their chances of clicking on the link increase, in contrast to plain text results. This leads to increased traffic to your website, resulting in increased engagements and conversions.

Enhance User Experience

Structured data enables you to enhance user experience by providing relevant information upfront. When your users access important information from the search results, they have a clearer understanding of what to expect on the webpage. This reduces bounce rates and ensures that visitors get access to the information that they are seeking. 

Voice Search Optimization

In current times, voice search through smart assistants such as Alexa and Siri has become the new norm. In such a situation, structured data becomes an essential factor. Voice search queries often seek specific answers and websites that have properly implemented schema markup are more likely to appear in voice search results.

This optimization can significantly improve a website’s accessibility and relevance in the present-day search landscape.

Better Local SEO Performance

If your business targets local customers, structured data can be a game changer. You can use schema markup to provide search engines with precise details such as business hours, location, contact information, and customer reviews. This process enhances local search rankings and increases the chances of appearing in “near me” searches.

How to Implement Structured Data and Schema Markup?

Choose the Right Schema Type

Based on the type of content on your website, there are different schema markups available for your use. Some of these schema types include:

  • Organization Schema: Provides details about a company.
  • Product Schema: Displays product details such as price, reviews, and availability.
  • Event Schema: Highlights event dates, locations, and ticket information.
  • Article Schema: Enhances blogs and news articles.
  • FAQ Schema: Helps structure frequently asked questions in a search-friendly format.
  • Local Business Schema: Improves visibility for local businesses. 

 Use Google’s Structured Data Markup Helper

Google provides a Structured Data Markup Helper through which website owners can create schema markup without needing to have advanced coding skills. All you need to do is enter your webpage URL, select the data type, highlight relevant content, and create the necessary HTML code. 

Implement Schema Markup Using JSON-LD

JSON-LD (JavaScript Object Notation for Linked Data) is the standard format for implementing structured data. It is easy to read and you can directly implant it into the HTML section.

Validate Your Structured Data

Before you deploy your structured data, it is essential to test and validate it using Google’s Rich Results Test or Schema.org’s validator. This will ensure search engines can correctly interpret the markup without causing any errors.

Monitor and Update Regularly

SEO and search engine algorithms constantly keep changing. It is essential to regularly monitor your structured data performance using the Google Search Console to identify errors and areas for improvement. By updating schema markup as per requirements, you can ensure continued effectiveness in enhancing website performance.

Conclusion

Structured data and schema markup are powerful tools that can significantly enhance the performance of your website. By making your content more accessible and understandable for search engines, you can ensure higher rankings for your website, improved CTRs, and better user experiences. If you are looking to receive expert professional support in implementing structured data and schema markup to improve your website’s performance, DigitalBenz is here to help. We are a reputed digital marketing company offering top-notch SEO services to help businesses rank higher on search engine results and achieve their business goals. Connect with us to discuss this further.

How Do Search Engine Such As Google Crawl backlinks on website

How Do Search Engines Such as Google Handle Backlinks on Websites

Leave a reply

Search engines, such as Google, use complex algorithms to decide the relevance and authority of web pages. One of the key factors that influence a website’s ranking in search engine results is the backlink profile it creates. Backlinks operate as votes of confidence from other websites, signaling search engines that a particular page is valuable and trustworthy. 

However, Google does not treat all backlinks equally. Instead, search engines prioritize quality over quantity and reward sites that have natural and relevant links. On the other hand, they penalize backlinks that involve manipulative tactics. Here, in this post, we will have a detailed discussion on how search engines handle backlinks and why they play a vital role in search engine optimization (SEO).

What are Backlinks? 

Backlinks, also known as inbound links or incoming links, are links that connect one website to another. When a website links to another, it affirms the credibility, relevance, and authority of the linked page. Backlinks work as signals that indicate trust and reliability to search engines. These signals influence how a website is ranked in search engine result pages(SERPs). 

Let us take an example here. If a popular news website links to a blog post about digital marketing, search engines will consider this as an endorsement of the blog’s relevance and quality. Google values and prioritizes websites that have higher numbers of high-quality backlinks. 

Why are Backlinks Important for Websites? 

Backlinks play a very vital role in search engine optimization. Here is why they are so important. 

Improve Search Engine Rankings 

In Google’s algorithms, backlinks work as votes of confidence.  Websites that have high quality backlinks are considered more trustworthy and authoritative by search engines and hence they rank higher in search results.  

Speed Up Indexing 

Search engines discover and index new content with the help of web crawlers. If a website has backlinks from already indexed sites, it becomes easier for search engines to find and index its pages faster. 

Increase Referral Traffic 

When a website creates backlinks with high-traffic websites, it can drive direct visitors leading to increased overall website traffic. Unlike search traffic, referral traffic often contains engaged users who are authentically interested in the content.  

Enhance Domain Authority 

Google assigns a domain authority score to websites based on various factors, which also include backlinks. A website that has high-quality backlinks from authoritative sources can build better credibility and rank in search results. 

Increase Brand Visibility and Trust 

When a website acquires backlinks from reputable sources, it enhances the website’s reputation and makes it more recognizable to both users and search engines. 

Ways in Which Search Engines Like Google Handle Backlinks on Websites 

Search engines like Google employ advanced algorithms to analyze backlinks and decide their impact on search engine rankings. Here are some of the key ways in which search engines handle backlinks. 

Quality Over Quantity 

Google prioritizes the quality of backlinks over quantity. Links acquired from reputable, high authority websites carry more value than those acquired from spammy sites. For example, a backlink from a major news outlet or a government site is more valuable than a large number of links from unknown blogs. 

Relevance is Important 

Google considers backlinks acquired from websites from the same industry or niche more valuable than those acquired from unrelated sources. For instance, a backlink to a tech website from another tech website is more valuable than a backlink from a fashion blog. 

Anchor Text Optimization 

Anchor text is the clickable part of a hyperlink. Google understands the context of the linked content by analyzing the anchor text. Websites can boost ranking by using keyword-rich anchor text. However, Google penalizes over-optimization with exact-match keywords. 

Google’s Penguin Algorithm 

Google’s penguin algorithm was introduced to prevent link manipulation and spammy link building tactics. This algorithm penalizes websites that are involved in unethical link schemes like buying links or participating in link farms. 

Disavow Tool for Spammy Backlinks 

If a website happens to accumulate toxic or low-quality backlinks, it can use Google’s Disavow tool for requesting Google to ignore those links. This tool helps websites maintain a clean backlink profile and avoid penalties. 

Internal vs. External Links 

External backlinks significantly influence a website’s ranking. Likewise, internal linking (links between pages within the same website significantly helps in improving a site’s structure and distributing SEO value effectively. 

Final Thoughts 

Backlinks are a fundamental aspect of SEO that significantly impacts a website’s visibility and credibility. However, search engines such as Google use sophisticated methods to evaluate links for deciding their credibility. Merely acquiring a large number of backlinks is no longer considered valuable by search engines. Quality, relevance, and authenticity are prioritized while evaluating backlinks and determining their value. 

If you are looking to create quality backlinks for your website, DigitalBenz is the name to trust. Our qualified and experienced SEO experts will create quality, relevant, and valuable backlinks for your website, increasing its credibility and helping it rank higher on search engine results. Connect with us to discuss further.

Does Google Crawl Backlinks on Website

Does Google Crawl Backlinks on Websites?

Leave a reply

Backlinks are one of the most critical factors that are in Google’s algorithm. Digital marketers constantly rely on quality backlinks to improve their website’s visibility. However, one common question frequently arises: Does Google actually crawl backlinks on websites? If so, how does it process and evaluate them?  

Here, in this post, we will have a detailed discussion on how Google handles backlinks, whether it crawls them, and what this signifies for SEO professionals. Read on for further insights. 

 What are Backlinks? 

Backlinks, also known as inbound or incoming links, are links that connect one website with another. These links serve as a vote of confidence, signaling to search engines that the link to the website is valuable, credible, and relevant. Google considers backlinks a fundamental factor in determining a site’s authority and ranking in search results.

For instance, if a reputable website links to your content, it can significantly boost your SEO. However, does Google even notice these links? Let’s dig in to find out. 

Does Google Crawl Backlinks?

The answer is “Yes”- Google does crawl backlinks. Googlebot, the search engine’s web crawler, continuously scans the web by following links from one page to another. When it discovers a link pointing to your website, it attempts to crawl and index it. However, several factors influence whether and how Google processes these backlinks.

How Does Google Crawl and Process Backlinks? 

1.      Discovery of Links

Googlebot follows links from already indexed pages to discover new content. If it crawls a page that contains a backlink to your website, there is a good chance that Google will find your link.

2. Crawl Budget Consideration

Google allocates a crawl budget to each website, determining how often and how many pages it will crawl. If the referring site is low-quality or has too many links, Google might not crawl all of them.

3. Indexing vs. Crawling

Just because Google crawls a link does not mean it will index the linked page. If the linked page has poor content, spammy signals, or a noindex tag, Google may not index it.

4. Follow vs. NoFollow Links

 A ‘dofollow’ link allows Googlebot to pass link equity (ranking power) from one site to another.

On the other hand, a ‘nofollow’ link tells search engines not to pass authority to the linked page. However, Google may still choose to crawl nofollow links, but they don’t contribute to ranking improvements.

5.  Disavowed Links

If a site owner disavows a backlink through Google Search Console, Google will ignore it when assessing rankings. This is commonly used to prevent low-quality or spammy links from affecting a site’s SEO.

Factors that Affect Google’s Backlinks Crawling on Your Website

Although Google crawls backlinks, it does not pay equal attention to all of them. Several factors determine whether a backlink gets crawled and indexed:

●   Domain Authority of the Linking Site: Google prioritizes crawling links from high-authority domains over low-quality sites.

●   Link Placement: Links implanted within the main content are more likely to be crawled than those in the footer or sidebar.

●   Relevancy of the Linking Page: A backlink from a relevant and high-quality page is considered more valuable.

●   Frequency of Page Crawl : If Google frequently crawls a website, there is a higher chance that it will quickly discover the backlinks on that site.

Tips to Ensure Google Crawls Your Backlinks on Websites

If you are building backlinks as a part of your SEO strategy, it is vital for you to ensure Google finds and processes them. Here are some effective ways to increase Google’s likelihood of crawling your backlinks.

Get Links from High-Authority Websites

Focus on earning links from reputable and authoritative websites. Google frequently crawls these websites, increasing the chances of your backlinks being discovered.

Ensure Your Links are Placed in Crawlable Locations

The location of the backlinks is one significant factor that affects their crawlability. Links that are placed within the body of an article are more likely to be crawled than those in comments, sidebars, or footers.

Avoid Spammy or Low-Quality Links

Backlinks from spammy sites can adversely affect your website’s SEO. If Google considers a linking site untrustworthy, it may ignore the backlink altogether.

Use Internal Links to Boost Discovery

If you have earned a valuable backlink but are not sure if Google has crawled it, you can submit the referring page’s URL in Google Search Console for indexing. 

Conclusion 

If you are wondering if Google crawls backlinks on websites, the answer is “yes, it does.” However, all backlinks are not treated equally. The search engine prioritizes high-quality, relevant, and naturally acquired links and ignores spammy or low-value ones. 

By understanding how Google processes backlinks, you can refine your SEO strategy and ensure your links contribute to your rankings. The best way you can make Google crawl your backlinks is by partnering with a reputed SEO services company like DigitalBenz. We are a team of highly qualified and dedicated digital marketing experts with in-depth knowledge of backlinks and SEO. When you partner with us, we will create highly quality backlinks for your website that will increase your site’s trustworthiness and make Google crawl and index your backlinks. Connect with us to discuss further.

Build SEO friendly website

How Do You Build SEO-Friendly Websites?

Leave a reply

Having an SEO-friendly website is the key to managing a successful business in today’s digitally driven business environment. The majority of internet users find businesses through organic searches, making it essential for you to optimize your website for search engines. When you optimize your website for SEO, it makes your website rank higher on search engine results, making your target audience visit your website. 

Here, in this post, we will have a detailed discussion on how you can build an SEO-friendly website for your business. Read on for further knowledge.  

Expert Tips for Building an SEO-Friendly Website 

Here are some expert tips to help you build an SEO-friendly website. 

Prioritize Responsive Website Design 

A responsive design is one of the most crucial elements of building an SEO friendly website. Make sure your website is mobile responsive, while designing your website. This responsiveness will enable your users to access your website from all kinds of devices, including laptops, desktops, mobile phones, and tablets, increasing user engagement and website traffic. In this case you might need to take help from a website development company who is very proficient to make a responsive website design.

Prepare Quality Content Targeting Valuable Keywords 

Creating quality content is one integral part of building an SEO-friendly website. The content you prepare drives traffic to your website and makes them engage. Quality content helps you establish yourself as an authority in your field and enables you to target valuable keywords that drive interested leads to your website.  

Implement an effective content strategy by conducting keyword research and incorporating keywords with relevant, engaging, and informative content. 

Use Internal Linking for Better Search Engine Crawling and Indexing 

Do not forget to consider the importance of internal linking, while building an SEO-friendly website for your business. This practice enables search engines to discover new pages on your website and index them. You may have high-quality website pages with valuable content in it. However, search engines may not find them on their own. Internal linking will help Google and other search engines to find these pages and index them in search engine result pages. Therefore, do not ignore to focus on internal linking while publishing your website content. 

Optimize Header Tags 

When you are looking to build an SEO-friendly website, get started by optimizing your header tags. Headers are the headings that highlight the start of a section in your contents. Optimize these headers by integrating the most important keywords into them. While writing the title of a page, ensure integrating the most important keyword into it. 

This integration of valuable keywords will help Google comprehend the context of your page, leading to higher ranking of your important keywords.  

Optimize Meta Descriptions to Enhance Site Clicks 

When a user searches something on the internet, the first thing they see is the title of a page. The next thing they will see is a small paragraph description that gives them a sneak preview of the page. This small paragraph is the Meta description for that page. 

It is vital for you to prepare perfect Meta description for your website pages including proper description and the right character limit. Optimizing your Meta description will help you a great deal in earning more clicks and website traffic. 

Prioritize the Readability of Your Content 

When you proceed with the process of building your business website, do not forget to focus on the overall appearance of the website. Most importantly, you need to maximize the readability of your content so that your users can easily read the information you have provided. Having an aesthetically appealing website will not make any sense, if your visitors cannot read your content. 

Your website design makes the first impression on your audience, however, the readability of your content decides if that first impression remains a positive one. Be attentive to choosing the background, font size, and spacing of your content, so that it not only reads interesting, but looks appealing and effortlessly readable too.  

Focus on Improving Page Loading Time 

The loading speed of your website greatly impacts its SEO-friendliness. If your website is not a fast loading one, your potential visitors will simply abandon your website and visit your competitors’ websites instead. Thereby, it is essential that you focus on the loading speed of your website while building it. 

While working on improving the speed of your site, one thing you need to consider is the  images on your website. Although images are a great addition to a website, they also prevent the website from moving faster. You can improve the loading speed of your website by compressing the images to smaller ones. 

Conclusion

If you want to drive traffic to your website and increase your sales, you must ensure your website is an SEO-friendly one. By focusing on the above-mentioned tips, you can ensure maximum SEO-friendliness for your website. 

The best strategy would be to partner with a reputed digital marketing company who can build an SEO-friendly website for you. In this respect, DigitalBenz is the name to trust. Connect with us to receive our expert website development and search engine optimization services.

The Role of Keywords in SEO Strategy

Can You Identify the Role of Keywords in an SEO Strategy?

Leave a reply

In the present day highly competitive business scenario, implementing an effective SEO strategy is essential for businesses to stand out. And in SEO, keywords play a very crucial role. In fact, keywords are the most integral part of a successful SEO campaign. Keywords help search engines understand your content, enhance visibility and traffic, and provide significant insights into your audience. 

Here, in this post, we will have a detailed discussion on the role of keywords in your SEO strategy. Read on for further knowledge. 

What are Keywords?

Keywords are phrases or words that are used in content that define the topic of your writing.

They are the words and phrases that users type into search engines while looking for information. Keywords help search engines match a user’s query and suggest a website on the basis of the keywords used.

Keywords can be long-tail, short-tail, or mid-tail. Long tail keywords are phrases that are longer and more specific than other keywords. Short tail keywords are broad search terms that are made of one or two words. These are known as generic keywords. Mid tail keywords are moderately competitive keywords that have a good amount of search volume.

The Role of Keywords in Enhancing Your SEO Strategy

Improve Your Website’s Online Visibility 

Keywords are the primary way through which search engines rank and index content. When your website’s content includes relevant keywords, it informs search engines that your website addresses specific topics. This leads your website to appear in relevant search queries on search engines. This way, use of relevant keywords increases your online visibility.

Target the Right Audience 

When you strategically use keywords in your content, you can target a specific audience who are likely to convert. This implies, by identifying the right keywords, your content can match what your audiences are looking for and the intent behind their search. For example, if you manage a digital marketing company in Kolkata, keywords such as “SEO services in Kolkata” have higher chances of appearing in search results when your audience searches for such services.

Optimize Content to Suit User Intent 

Using keywords in your SEO strategy is not only about finding popular terms to include in your content. It is also essential for you to understand the motive behind a user’s search. This enables you to align your keywords with their search intent. While conducting search using a keyword, users can either look for information, or to make a purchase. 

If you manage to identify these two different search intents and use the right keywords accordingly, it increases the chances of your website’s ranking higher. This way, by optimizing content to suit user intent, keywords provide value to your audience.

Enhance Your Local SEO 

If your business operates in a specific geographical area, you can improve your chances of ranking in local search results by targeting location-based keywords. For instance, businesses that offer “SEO services in Kolkata” would use this keyword to attract local clients who are looking to hire such service in this particular location.

The Role of Keyword Research in an Effective SEO Strategy 

Keyword research is one of the most essential aspects of an effective SEO strategy. By having proper knowledge on the keywords that your target audience is searching for, along with their search volume and competition level, you can make informed decisions about the keywords that you need to target. You can utilize effective tools such as Google Keyword Planner, Ahrefs, SEMrush etc. to identify the right keywords that will bring relevant traffic to your website.

Conclusion 

The role of keywords in an effective SEO strategy is crucial. They are vital for increasing your website’s visibility, driving organic traffic to your website, and increasing your sales. By partnering with a reputed SEO service provider, you can manage to identify the right keywords for your content that will lead to increased website traffic. 

Digital Benz is a top digital marketing company that specializes in offering expert SEO services in Kolkata. Our experts specialize in keyword research and implementing the right SEO strategy that will bring the best results for your business. Connect with us to discuss further.