Archives

!0 common digital marketing myths

10 Common Digital Marketing Myths That Are Holding Your Business Back

Leave a reply

Digital marketing is one of the best ways to draw more customers online and grow your business. In today’s online world, every business—from a local bakery to a law firm—needs online visibility. But many business owners fall for at least one of the Common Digital Marketing Myths- false beliefs, often without knowing it. These myths can stop you from getting the results, waste your budget, slow down growth, or cause you to miss great opportunities.

As a Digital Marketing Agency in Kolkata, we hear these myths all the time from clients. So today, we’re discussing in detail—with simple examples and real truths you can use. we will describe the Common Digital Marketing Myths and then make them go away with the truth.

1. “Digital marketing is only for big brands”

Myth: many small business owners believe that only big brands like Amazon or Zomato can benefit from digital marketing.

Truth: Even a local gym or bakery can run effective digital campaigns. In fact, digital marketing levels the playing field. A small business in Kolkata can rank on Google and get leads just like a national brand—if the strategy is right.

You just need to know what business strategy your business needs.

2. “SEO is dead”

Myth: Many business owners believe that Search engine optimization (SEO) doesn’t work anymore.

Truth: SEO is very much alive—it’s just smarter now. If your website isn’t optimized for Google, you’re missing out on free traffic. One of our real estate clients in Salt Lake went from 200 to 2,500 monthly visits in 4 months—just through SEO.

3. “I have a website, that’s enough and I will get leads”

Myth: Just having a website will bring customers-believed by many small businessmen.

Truth: A website is like a shop—if nobody knows it exists, no one will visit. You need to market it through Google, social media, and ads to drive traffic.

4. “Social media alone is enough”

Myth: Just posting on Instagram or Facebook will grow my business-believed by many businessmans.

Truth: Social media is important, but it’s only one channel. A full strategy includes SEO, Google Ads, email campaigns, and content marketing.

We had a café in Park Street that gained followers on Instagram—but only saw real growth when we combined it with Google Ads and local SEO.

5. “Paid ads are a waste of money”

Myth: Paid ads (like Google or Facebook Ads) don’t work. One of my clients said to me “google ads generate fake leads for their business”. It was the height of the myth.

Truth: Ads work—when done right. The problem is bad targeting or poor landing pages. For example, we helped a local tutoring business spend ₹5,000 on ads and get over 60 quality leads.

Even small budgets can work if the campaign is well planned.

6. “More traffic means more sales”

Myth: If my website gets more visitors, I’ll automatically get more Leads and sales.

Truth: Not necessarily. You need qualified traffic—people actually interested in what you offer.

A client once had 5,000 monthly visitors but no sales. We fixed their targeting and calls-to-action, and conversions went up by 4X—even though traffic stayed the same.

7. “I can manage digital marketing myself”

Myth: I can post on social media and do a bit of SEO because I can post a blog on my website. That should be enough.

Truth: It’s possible—but not scalable. You’re busy running your business. Digital marketing needs time, tools, and expertise. Partnering with a professional team can bring faster, better results.

As a Digital Marketing Agency in Kolkata, we’ve helped solo business owners grow faster just by taking this work off their plate.

8. “Email marketing doesn’t work anymore”

Myth: Email is outdated and doesn’t get results.

Truth: When done right, email marketing has one of the highest ROIs. You can send offers, updates, and reminders directly to people who want to hear from you.

One of our retail clients made ₹18,000 in one weekend by sending a simple email to 400 subscribers.

9. “Digital marketing gives instant results”

Myth: I’ll see results within a week or two after hiring your digital marketing service

Truth: Paid ads might show results quickly. But SEO, content, and brand-building take time. Expect steady growth—not overnight success.

If someone promises instant ranking or leads, it’s usually an early sign of problems.

10. “One strategy works for every business”

Myth: What works for one brand should work for mine too.

Truth: Every business and business concept is different. A salon, an eCommerce brand, and a law firm all need different marketing approaches and strategies.

We don’t use the same strategy for a local doctor and an online fashion store—and neither should you.

Final Thoughts

Falling for any one of the common digital marketing myths can cost you growth, leads, and money. But once you know the truth, you can make smarter decisions and get better results.

If you’re feeling stuck or unsure where to begin, talk to a team that does this every day. As a trusted Digital Marketing Agency in Kolkata, we’re here to guide you with real strategies—not myths.

👉 Let’s talk about growing your business the right way. Contact us for a free strategy session.

Best Strategies for lead generation

The Best Strategies for Lead Generation Through Digital Marketing

Leave a reply

Getting new customers is important for every business. This is called “lead generation.” In simple words, lead generation means finding people who are interested in what you sell.

In this blog, we will explain the Best Strategies for Lead Generation using digital marketing. We will use simple language, so anyone can understand. These tips follow Google’s latest content rules, which focus on helpful, clear, and honest information.

What is Lead Generation?

Lead generation means getting contact information from people who might become your customers. This could be their name, email, or phone number. These people are called “leads.”

For example, when someone signs up for your newsletter or downloads a free guide from your website, they become a lead.

Why Use Digital Marketing for Lead Generation?

Digital marketing helps you reach people online. Many people search on Google or use social media every day. If you use the right tools, you can talk to the right people and turn them into leads.

Let’s look at the Best Strategies for Lead Generation using digital tools.

1. Write Helpful Content

Many people search for answers online. If your website has helpful answers, people will visit your site.

Examples of Helpful Content:

  • Simple blog posts
  • How-to guides
  • Videos with tips
  • Infographics
  • Real-life stories or case studies

Write content that solves real problems. If you sell skincare products, a blog like “How to Take Care of Your Skin in Summer” can attract visitors.

Tip: Use search-friendly words that people type into Google, like “how to clear acne fast” or “best moisturizer for oily skin.”

2. Make Your Website Easy to Find (SEO)

SEO means improving your website so it shows up on Google.

Basic SEO Tips:

  • Use simple titles with search words like Best Strategies for Lead Generation
  • Add helpful headings and images
  • Make your website load fast
  • Use clear, easy language
  • Make sure your site works on phones and tablets

When people can find you easily, more visitors will become leads.

3. Share on Social Media

Social media platforms like Facebook, Instagram, and LinkedIn are great places to meet new people.

What to Do:

  • Share useful posts
  • Show your products in use
  • Answer comments quickly
  • Post videos and stories
  • Run ads to reach more people

Tip: Use short posts with images or videos to get more attention.

4. Give Free Stuff to Get Contacts

People love free things. Offer something valuable in exchange for their email.

Free Offers You Can Give:

  • Ebooks
  • Discount codes
  • Free webinars or online classes
  • Printable guides or checklists

Ask only for basic info like their name and email. Make it quick and easy.

5. Send Emails That Help

Email marketing is still one of the best ways to stay in touch with leads.

Tips for Good Emails:

  • Use the person’s name
  • Keep emails short and helpful
  • Add links to your products or content
  • Use a clear “Call to Action” (like “Click here to learn more”)

You can use free tools like Mailchimp to send emails automatically.

6. Use Google Ads to Reach More People

Google Ads can show your website on top of Google search results. You only pay when someone clicks your ad.

Why Use Google Ads:

  • Fast results
  • Target people who are already looking for your service
  • Show up on top of Google

Use clear ads with simple keywords like “affordable digital marketing help.”

7. Use Live Chat or Chatbots

Many people have questions before buying. A chatbot or live chat on your website can help.

Benefits:

  • Answer instantly
  • Collect emails and phone numbers
  • Help users find what they need

Even a simple chatbot can increase your leads.

8. Create Special Landing Pages

A landing page is a single page made for one purpose, like collecting emails.

What to Include:

  • A short, clear message
  • One offer (like a free guide or discount)
  • A simple form to collect emails
  • A button like “Get Your Free Guide”

Keep it focused and easy to use.

9. Host Online Event

Webinars or live Q&A sessions are great ways to show your knowledge and build trust.

Why They Work:

  • People can ask questions
  • You build trust by sharing useful info
  • You collect emails when people sign up

Use free tools like Zoom or Google Meet.

10. Check What Works

Always track how your strategies are doing. Use free tools like Google Analytics.

Look At:

  • How many people visit your website
  • Which pages get the most leads
  • What time people visit

Make changes if something isn’t working. Try new ideas and see what works best.

Final Thoughts

These Best Strategies for Lead Generation are easy to use and very effective. You don’t need to be a tech expert to get results. Just focus on helping your visitors and being clear.

Always think: “What would I want if I were the customer?”

If your content is helpful and your message is honest, Google and your visitors will trust you.

If you want more leads in a smart and simple way, check out Digitalbenz. We help you grow online with easy ideas that actually work. Let’s build something great together!





Ghibli's Digital Marketing Strategy

The Role of Open-Source Software like Toonz in Studio Ghibli’s Digital Marketing Strategy

Leave a reply

Studio Ghibli, the iconic Japanese animation studio known for its mind blowing movies such as Spirited Away, My Neighbor Totoro, and Princess Mononoke, has long been associated with traditional animation techniques and manual artwork.  However, with the evolution of digital technologies, the studio also has embraced advanced animation tools and made an impact in the world of open-source software. One such tool, Toonz, has played a significant role in both Ghibli’s production process and the studio’s digital marketing strategy.

Here, in this post, we will explore the significance of open-source software like Toonz in Studio Ghibli’s operations, how it influences their marketing strategy, and why it has been beneficial for both the studio and the global animation community. Read on for further insights.

The Power of Open-Source Software in Animation

Open-source software are software programs whose source code is freely available for use, modification, and distribution by anyone. This freedom cultivates innovation, collaboration, and transparency, making open-source tools a powerful force in many industries, including animation.

For a long time, major animation studios used to rely on confidential or restricted software for their production workflows. However, with the rise of open-source software, smaller studios and independent animators now have access to high-quality tools that were previously out of their reach due to extensive cost or technical barriers. Open-source software such as Blender, Krita, and Toonz has empowered the animation community to create high-quality content without the excessive costs of commercial software.

Toonz is one open source software that has gained attention for its powerful features and deep integration into the animation processes. Originally developed by Italian company Digital Video and later adopted by Studio Ghibli, Toonz now is a prominent tool in the production of hand-drawn animation. Princess Mononoke (1997) and Howl’s Moving Castle (2004) were among the first films that used Toonz in their production pipeline.

Studio Ghibli’s Adoption of Toonz

In 2016, Ghibli released a modified version of Toonz called “Toonz Premium” to the public, under the open-source license. Considering the studio’s traditional approach to animation and its reputation for keeping production secrets protected, this was a bold move. However, by embracing open-source software, Ghibli started to foster collaboration and innovation within the animation community and set itself up for long-term success in the digital universe.

Toonz is a powerful tool for traditional animation that allows artists to create hand-drawn frames, paint backgrounds, and even animate scenes digitally. The studio’s use of this software demonstrated Ghibli’s willingness to experiment with new technologies while still maintaining the essence of hand-drawn animation in its films.

The Role of Toonz in Studio Ghibli’s Digital Marketing Strategy

While the direct use of Toonz in the animation process is well-documented, the software’s impact extends far beyond the creation of films. Ghibli’s decision to use open-source software like Toonz plays a significant role in the studio’s digital marketing strategy. Here’s how:

Establishing Ghibli as a Pioneer in the Animation Community

By making Toonz open-source, Ghibli positioned itself as a pioneer and innovator within the animation industry. This move strengthened the studio’s reputation for quality and artistic excellence. In a competitive entertainment market, being established as a forward-thinking studio that embraces new technologies can generate significant buzz and attract attention from both the media and fans.

Besides, Ghibli’s association with Toonz allowed the studio to engage with a global community of independent animators and studios, further reinforcing its position as a leader in both the artistic and technological dimensions of animation.

Creating a Network of Loyal Fans and Collaborators

Open-source software is not only a tool—it is a complete ecosystem. By releasing Toonz to the public, Ghibli opened the door for collaborations with independent animators, smaller studios, and hobbyists. These creators now have access to the same tools that Ghibli used to produce its iconic films, helping them to push the boundaries of animation in their own ways.

This move cultivated a sense of loyalty among fans and collaborators, who felt that they were part of the Ghibli legacy. Additionally, as independent animators and smaller studios began to use Toonz in their own projects, they unwittingly spread Ghibli’s influence by adopting the software and, in turn, promoting the studio’s innovations in their own work.

Enhancing Ghibli’s Digital Presence and Visibility

In the present day digital era, content creators need to leverage the power of online communities to stay relevant. Open-source software like Toonz can serve as a motivator for online engagement and visibility.

Ghibli’s release of Toonz Premium generated discussions across animation forums, social media platforms, and professional networks, and all of these helped enhance the studio’s digital presence. The excitement surrounding the release of the software drew attention to Ghibli’s other projects and initiatives, which in turn led to greater exposure for the studio’s films and merchandise.

Demonstrating Innovation in Studio Ghibli’s Marketing Campaigns

Studio Ghibli is known for its artful and imaginative marketing campaigns, and the release of Toonz was not an exception. By using the software as a marketing tool, Ghibli demonstrated that its commitment to animation excellence extended beyond the screen. The studio managed to showcase its technological advancements while staying true to its roots in traditional animation.

In this way, Ghibli’s adoption of open-source software was not only about technical innovation—it was also about cultivating a narrative of continuous evolution and artistic sincerity. This narrative plays a vital role in how the studio connects with audiences and continues to build a loyal following.

Final Thoughts

Open-source software like Toonz has proven to be a priceless asset in Studio Ghibli’s digital marketing strategy. By utilizing this technology, Ghibli has streamlined its production processes and strengthened its reputation as an innovative and forward-thinking studio. Moreover, the release of Toonz to the public has encouraged collaboration within the animation community, increased the studio’s digital presence, and uplifted its brand in the ever-evolving world of animation.

As Ghibli continues to maintain a balance between traditional animation techniques with modern technology, tools like Toonz will remain at the top of their creative and marketing efforts. As for animation enthusiasts around the world, the legacy of Studio Ghibli’s innovation in both art and technology will continue to inspire future generations of creators.

How to Rank Content without Backlinks

How to Rank Content without Backlinks?

Leave a reply

Are you tired of ranking your content on search engine results through link building? You do not have to stick to this outdated technique to make your website rank! There are other ways to achieve your ranking goals without creating backlinks. Here in this post we will discuss some effective strategies that will help you rank your content without building links. Read on for further insights. 

Expert Tips for Ranking Your Content without Backlinks 

Collaborate with an Expert Writer 

The first step to ranking your website without backlinks is to collaborate with an expert writer who can prepare high-quality content. Getting your content prepared by a professional will enable you to meet Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.  This practice will enhance the credibility of your website and increase the chances of converting visitors into loyal customers. 

Work on Low Competition, Long Tail Keywords 

Low competition keywords are search queries that fewer companies have used for ranking purposes. Targeting long-tail and low competition keywords makes it easier for you to rank and drive traffic to your website. You can focus on specific niche phrases and gradually build your website’s authority. This will help your website rank for more competitive keywords in the long run. 

Create High-Quality Content 

In the process of ranking your website without backlinks, you have already partnered with an expert writer and have already decided upon the keywords! The next step is to create high-quality invaluable content that will make your website rank. When it comes to ranking your website, content is the key. Create well-researched, informative, and engaging content to make your website rank without backlinks. 

Publishing high quality and useful content will encourage your visitors to stay on your page longer, improving the likelihood of your ranking higher on search results. 

Organize Your On-Page SEO 

Working on your on-page SEO is essential for ranking your website on first page search engine results. While publishing your content, make sure to optimize the title tags, meta descriptions, and headings with the target keywords. Also focus on using clean, short, and descriptive URLs, and use optimized images to enhance the overall SEO of your website.  

Prioritize Internal Linking 

Internal linking is the process of linking one page on your website to another. These links help you to guide visitors through the site and provide them with a good user experience. Internal linkings are a great tool to help search engines understand the structure of your website and find new content. These links are also helpful in distributing page authority across your website, helping individual pages rank on search engine results. 

Update Your Underperforming Content

Have you come across a URL which is hanging on a page of your website? Update the content to make it perform better. Updating your content is a great way to improve your ranking on Google as this process consumes less time and resources than creating completely new content. When you regularly update your not so perfectly performing content, it signals search engines that your content is relevant, and fresh, leading to better ranking. 

Prepare Research Reports

Creating research reports is a powerful SEO technique when you are looking to rank your content without backlinks. Creating a research report is the process of compiling, analyzing, and presenting data on a particular subject. By working on building research reports, you can establish your website as an authoritative source in your specific industry. 

You can employ surveys, data analysis, and industry insights to accumulate comprehensive reports that will provide actual value to your audience.  

Final Thoughts 

By using the right strategies, you can make your content rank without backlinks. Focusing on creating valuable and high quality content, optimizing your on-page SEO, and effective keyword targeting can make your website rank without building links. 

You can simplify the entire process by partnering with a reputed and reliable digital marketing company like DigitalBenz. We are a team of highly qualified and experienced digital marketers dedicated to helping our valued clients achieve their online marketing goals. With extensive knowledge and advanced tools, our team will make your website rank on the first page of Google without involving backlinks. Connect us today to discuss further.

Digital Marketing Strategy

What Digital Marketing Strategy Does Your Business Need?

Leave a reply

The present day age is the age of effective digital marketing. To stay relevant in a highly competitive business scenario, it is essential for businesses to adapt a powerful digital marketing strategy. By using proper Digital Marketing Strategy you can rank higher on Google and stay ahead of their competitors. You can keep your business ahead of the competition and achieve your business goals by implementing an effective digital marketing strategy for your business. 

Here, in this post, we will have a detailed discussion about what kind of digital marketing strategy you can use for your business. Read on for further knowledge. 

What is a Digital Marketing Strategy? 

A digital marketing strategy is an organized plan that enables businesses to use technology for achieving their business goals. With the help of the right digital strategy, businesses can stay competitive, improve their operations, enhance efficiency, and discover new digital channels. Different businesses require different digital strategies to thrive and achieve business success. 

If you are a business owner operating in Kolkata, you can partner with a reputed digital marketing company. Implement the right strategy and take your business to new heights of success. 

Key Elements of a Good Digital Marketing Strategy 

To integrate a successful digital strategy, your business will need to focus on the following key elements. 

Decide on Your Goals and Objectives 

The first step toward implementing a successful digital strategy for your business is to decide on your goals and objectives. The strategy you will build and the tools and techniques you will use will primarily depend upon what you are looking to achieve through this action plan. The goals of your company may include increasing sales, reducing costs, improving your customer service, or improving your brand awareness. 

As you will be specific about your business goals and objectives, it will be easier for you to create a functional and successful digital strategy. 

Understand the Market and Your Target Audience 

The next thing to consider while choosing a digital marketing strategy is the audience you are targeting. Being completely aware of who your target audience are, what their wants and needs, and their concerns, you will be able to plan out a digital strategy. will enable you to manage a successful business.

Also make sure to acquire adequate knowledge on your target market to ensure maximum success for your digital media strategy. 

Utilize the Right Channels 

Choosing the right channel for reaching your audience is essential. All digital media channels are not created the same. Some channels are essentially goal oriented. If your goal is to increase brand awareness, you should consider opting for social media and website optimization. 

On the other hand, if you are trying to reach B2B professionals, you will benefit more by using channels such as LinkedIn instead of popular channels such as TikTok.

Create a Powerful Content Strategy 

Quality content is the foundation of implementing a successful digital media strategy. By creating engaging, informative, and high-quality content, you can ensure the foundation is a strong one. You can create quality content for your business in the forms of blogs, articles, press releases, social media posts,. Also can create more which will provide your audience important information about your business and keep them engaged. 

Stay Updated with the Latest Trends 

To build and execute a successful digital strategy for your business, it is essential for you to stay updated with the latest trends. With the invention of new tools, tactics, and platforms, the digital landscape is constantly evolving. To keep up with these changes, it becomes imperative for you to adapt a strategy integrating the new trends and techniques for achieving the best business results.  

Conclusion 

Adapting a practical and fruitful digital strategy is essential for reaching and engaging your audience in current times. You can effortlessly create and implement a successful strategy by partnering with a reputed and reliable digital marketing company. 

If you are looking to engage the best digital marketing company in Kolkata, you do not have to look further than Digital Benz. Connect with us to discuss your digital marketing requirements and expect the best support.