Are you managing an educational institute like a coaching center, a school, or a collage? If you are, then you must build a powerful online presence through which your target audience can easily find your establishment. In current times, the majority of parents look for schools and colleges through the internet. If you haven’t built a strong online presence already, it is vital for you to partner with a digital marketing company in Kolkata or any other town. 

Here, in this post, we will discuss the importance of digital marketing for educational institutes and how local SEO can help you get more students. Read on for further insights. 

Why is Digital Marketing Essential for Educational Institutes? 

Digital marketing is an effective tool that enables you to connect with your target audience without spending a fortune. By partnering with a reliable digital marketing company, you can make your business appear on the first page of search engine results and attract more prospects to your website. By investing in digital marketing for your academic center, you will build a powerful brand identity, recognition, and build trust with your prospect students and parents. 

When you optimize your business for search engines with the help of a digital marketing company, your prospect audience is more likely to find you when they search for a quality educational institute for their kids/themselves. 

What is Local SEO for Educational Institutions? 

Local SEO for educational institutions is the process of optimizing your school, college, coaching center or training institute’s online presence for local audiences. When a user in your locality conducts research looking for the type of study center you own, local SEO makes your business appear on these local searches. For example, if you are operating in Kolkata and users conduct searches like “Best school is Salt Lake Sector 5” or “Best English classes in Newtown”, local SEO will make your business appear on these search results. 

Local SEO for schools & colleges is a great way to attract your target audience and get more students for your establishment. You can partner with a company specializing in digital marketing for educational institutes in Kolkata and they will offer you the best support.  

Expert Tips to Get More Students through Local SEO 

Here are some expert tips for you to get more students through local SEO: 

Optimize Your Website for Google Business Profile 

The most integral part of your local SEO operations is to claim and optimize your Google Business Profile (formerly known as Google My Business).Provide complete and detailed information about your business. This information should include the name of your school/college/ coaching center, complete address, and phone number, along with high quality images of your classrooms, students, faculty, events, and campus. 

Also clearly mention your operating hours, website link, and other essential information. 

Maintain Consistent NAP (Name, Address, and Phone Number) Information 

All your business information has to be consistent across all platforms – your website, Google Business Profile, local directories, social media platform, as well as educational listing sites. If this information is not consistent, it results in lost trust. 

Optimize Keywords for Local Searches 

Keyword optimization is an integral part of effective local SEO for schools & colleges.

Use geo-targeted keywords throughout your website and contents to make your website visible to local audiences. 

For example, use keywords such as “top ICSE school in South Kolkata” or “Best Chemistry classes in Anandpur” which will make your establishment visible in local searches. 

Place these keywords on places such as Meta titles and descriptions, all your website pages, along with blogs and articles. 

Prepare Content for Local Audiences

Create useful and informative content for local audiences. This will make yourwebsite visible to prospective students and parents in your locality and attract them to your institute. Create blog posts and video content that address the needs and concerns of local students. You can write blog posts like “Top 5 IAS Academies in Kolkata” or “Top 10 Things to Look for in a Rajarhat Pre School-.A Parent’s Checklist”. 

This type of local approach in your content strategy will drive more traffic to your website and bring you more students. 

Get Online Reviews 

Getting honest and authentic online reviews from parents and students is an unfailing way to establish trust and credibility. Ask happy students, parents, and alumni to rate and review your institution on Google, Shulekha, UrbanPro and other credible platforms. A large number of positive ratings and reviews will encourage students and parents to choose your establishment. 

Promptly respond if there is any negative rating or review. This will demonstrate you care about what the parents/ students think or feel. 

Optimize Your Site for Mobile Phones 

Make sure your website is responsive on mobile phones. It should have good loading speed and be easy to navigate. If your site does not load on mobile phones, too slow, or offers complex navigation, you are more likely to lose your visitors. 

When your target audience has easy access to your website through all devices, it will encourage them to explore your site and choose your school/college. You can ensure a mobile responsive site by partnering with a digital marketing company specializing in digital marketing for educational institutes.

Prioritize Local Social Media 

Connecting with your target audience through social media is a great way to attract parents and students to your website. Prepare ads, banners, and video content for popular social media platforms such as Facebook, Instagram, and LinkedIn. Most modern parents and students spend a significant amount of time each day on these digital platforms. By advertising your business in a captivating way, you can increase website traffic and get more students. 

Work on Local Link Building 

Get your institution featured in Local news sites, educational directories, parent and student blogs, and community event pages. You can even sponsor small events in your locality and get quality backlinks for SEO. 

This way, by giving exposure to your business and winning trust through local link building, you can get more students for your center for education.  

Team Up with Influencers and Alumni 

Partner with respectful influencers such as educators, vloggers, industry experts, and successful alumni who can introduce your institution with their followers. A recommendation from such a personality can significantly influence students/parents and encourage them to join your school/college.  

Final Words 

Having a strong online presence for your local audience is essential for you to successfully operate your educational institution in current times. By partnering with a reputed digital marketing company that specializes in digital marketing for educational institutes in Kolkata, you can build a powerful brand reputation. 

At DigitalBenz, we offer quality, affordable, and result-driven local SEO marketing for schools & colleges projected to bring more students to your institute. With our years of experience and expertise in the field, we will ensure your school/college/coaching centre appears on the top of local search results and more students and parents choose it. Connect with us today to discuss further.