Are you considering paid advertising for your small business? If you are, you should consider Google Ads. It is one of the most effective ad forms that help businesses reach anyone who uses Gmail, Google Search, Google Maps and YouTube to gather information on products and services.

Now, you must be wondering what this Google Ads is! Here, in this post, we will have a detailed discussion on what Google Ads actually is and how it can benefit your small business. Read on for further insights. 

What is Google Ads? 

Google Ads (Formerly Google Ad Words) is an advertising platform that allows individuals and businesses to promote their brand, services, and products on Google, YouTube, as well as affiliate websites. One of the major advantages of Google Ads is that it operates on a cost-per -click business model. Therefore, while investing in this business strategy, businesses need to pay only when an audience clicks on their ad. 

Are Google Ads Worth Your Investment?

Yes, Google Ads are worth your investment. These ads estimate an 8:1 return for businesses that utilize this marketing tactic. However, to receive the complete benefits of this effective marketing strategy, you need to adhere to the best practices while setting up, managing, and monitoring your ad campaigns. 

Primary Types of Google Ads You Can Use for Your Small Business 

There are different types of Google Ads that you can consider for your business. Here are the primary ones.

Search Ads 

Search Ads is an advertising campaign that makes your ad appear on Google search, Google Maps, and across Google other search partners such as Google Shopping. When users search for terms related to keywords in your campaign on these sites, they will come across your ad. 

Shopping Ads 

Through this type of ad campaign, Google uses product information from your online store instead of user keywords in the process of determining where and how to display your ad within its search results.  

Display Ads 

Display ads are a type of ads that present users with visual advertisements across multiple devices and locations. As these ads show up in different websites across the Google display network, they significantly assist in enhancing brand awareness. 

Video Ads 

Video ads are ads that are displayed primarily on YouTube. These ads come in six formats- shippable in-stream ads, non-skippable in-stream ads, in-feed ads, Bumper ads, outstream ads and masthead ads. A qualified digital marketer will help you understand these types of ads and guide you on choosing the right one.

App Ads 

If you are selling your products through an app, app ads is the absolute marketing strategy you can consider for your business. This marketing strategy is especially beneficial for businesses that operate with a mobile-first approach.  

Performance Max Ads 

This is a new Ad format added by Google which is almost entirely AI driven. This type of Ad enables users to set goals, upload assets, and define audience details. From the exclusive information collected, Google’s AI puts your product or service in front of customers exactly where they are. Performance Ads is an effective marketing strategy to enhance brand awareness and drive sales. 

Ways in Which Google Search Ads Can Benefit Small Businesses 

Google Ads can benefit your small business in multiple ways. Here are some of the primary reasons why you should consider investing in this effective marketing strategy.  

Brings You Faster Results 

When you implement Google Ads marketing strategy for your business, it works fast. If you launch a campaign, you can expect the results on the very next day. Although the quickness of the results depends primarily on factors such as your ad setup, targeting, bidding, and more, most companies, especially smaller ones claim to have faster results from this marketing campaign. 

Enables You to Effortlessly Reach Your Target Audience 

This marketing campaign enables you to easily reach your target audience on the basis of demographics, interests, past visits, etc. By utilizing these targeting capabilities, you can manage to display your ads to those audiences who are most likely to buy your products or services. 

Provides You with the Authority to Control Your Ad Costs 

When you choose to invest in Google Ads for your small business, you have complete control over the expenses you make. For example, you can decide upon your monthly budget and bids. It also provides you with the liberty to increase or decrease your budget at any time on the basis of your requirements.  

Improves Your Brand Awareness 

Another reason to invest in Google Ads is that it increases brand awareness for your business. This strategy is especially beneficial for businesses that are looking to get noticed. Here are some of the effective strategies to increase brand awareness with the help of Google Ads: 

●     Target your competitor brand names

●     Remarket to previous website visitors

●     Use Google’s display network

●     Use Google search partners 

Alongside, implement a Google Ads campaign targeting your brand to ensure your desired results.  

Increases Your Website Traffic 

One of the most significant advantages of Google Ads for small businesses is that it generates traffic. With this marketing strategy, you can target information keywords to drive qualified traffic to your website. If you are considering SEO services for your business, you should also consider using Google Ads alongside to receive faster results as SEO is a time consuming process and takes some time to function. 

Accelerates Your Sales 

Investing in Google Ads is a great way to increase sales for small businesses. The built-in measurement system in Google Ads enables you to track whether your advertisement drove any sales and if it did, whether it was a good return for your investment. Usually, companies generate revenue using Google Ads in the following ways:

●     By targeting transactional keywords

●     Launching marketing campaigns to reach previous website visitors

●     Advertising promotions such as a discount code or a seasonal sale 

There are many other strategies to increase your sales by using Google Ads. A reliable digital marketing company can guide you properly in this respect. 

Gives You a Higher Return on Investment 

Unlike conventional marketing strategies, Google Ads make you pay only for ads on which your target audience clicks on. By using this effective marketing strategy, you can maximize your return on investment (ROI). 

However, it is essential for you to determine which marketing approaches will be more appropriate for your business and how much time you are ready to invest. Google Ads is a transparent marketing strategy and you can easily access the key performance data. 

Helps You Understand the Market Better 

To provide your customers with what they want, first you will need to understand the customers. Google Ads provide valuable information about customer habits and requirements which would not be possible with a traditional marketing strategy. Through Google Ads, you will learn the following: 

●     The keywords your audience used to find your website

●     The locations of these people

●     The devices they use

●     The days and times they conduct their research 

Getting access to this vital information helps you improve your products and services, ensuring you can cater to the specific needs of your customers.  

Final Thought 

By implementing Google Ads for your small business, you can familiarize your target audience with your brand and boost your sales within a quick time. However, to receive the best results, you must adhere to the Google Ads best practices.  There comes the effectiveness of partnering with a reputed and reliable digital marketing agency like DigitalBenz. 

We are a reputed PPC services company in Kolkata and the USA, offering a wide range of Google Ads services to help companies drive growth. When you partner with us, we will not only offer you top notch Google Ads services for your business, we will also share progress reports at regular intervals to keep you updated on efficiency of our services. Our prices are affordable and we offer round-the-clock dedicated customer support. Connect with us today to discuss your marketing needs.