If you are a website owner, content writer, or SEO specialist, you need to keep up with

Google’s spam policies to thrive in the field of digital marketing. A recent update you

should be aware of is how new Google spam policy focuses on quality content and

ranking practices.

As per the Google March 2024 core update, it is now a known factor that Google does

not accept low quality content and manipulative practices. Instead, it rewards websites

that offer actual value to the users.

Here, in this post, we will discuss what these updates signify, how they influence a

website, and what steps you can take to rank fairly on Google. Read on for further

insights.

What Google Focuses On: Quality, Not Quantity

The top highlight from recent updates is that Google rewards websites that focus on

user experience and authentic value. After the March 2024 core update, this has been

at the heart of Google spam policy. This transition is not only about removing spam, it

refines the way Google assesses quality content in SEO. Google’s algorithms now can

differentiate content that are genuinely helpful and those used for merely manipulating

rankings.

Google March 2024 Core Update: What Changes Did it Make?

In March 2024, Google released a very impactful update after many years. The key

highlight of this update was to remove low quality, AI generated content that gives little

or no value to users.

Prevention of Scaled Content Abuse

The scaled content abuse policy restricts and penalizes websites that create articles

through automation or using templates. These sites create content to manipulate

rankings that offer no value.

Site Reputation Abuse

This update also restricted the practice of using reputable sites for posting low quality

content for ranking purposes.

Improvement of the Ranking System

As per this update, websites that present Expertise, Experience, Authoritativeness, and

Trustworthiness (E-E-A-T) can expect improvements in their rankings.

What is the Scaled Content Abuse Policy?

The scaled content abuse policy was released as a part of the Google core update,

March 2024. The goal of this policy was to remove thousands of low-quality pages that

existed just for the sake of ranking.

Some of such websites include the following:

● Websites that use AI tools to generate content and publish them without human

review.

● Content that is posted on reputable websites but does not bring any real value.

● Pages that are created only for ranking but do not offer any kind of helpful

information to the readers.

These websites now are being penalized by Google for their unethical practices. You

must avoid producing mass content with no value just for ranking purposes.

What Content that is Considered “Quality” by Google?

Whether you are managing a website, write content for businesses, or do digital

marketing, it is essential for you to understand what kind of content is considered

quality content in SEO. According to Google, your content should follow the E-E-A-T

rules to be considered quality by Google.

The following type of content is considered high quality by Google

● Content that is written by a person who has actual knowledge and experience on

the topic

● Content that provide original ideas, accurate information, and helpful guidance

● Easy -to -read and understand

● Offer clear and thorough answer to the user’s query

● Content that is not created only to fit keywords or rank on Google

To sum up, the content you prepare should be for the people who read it, not for search

engines.

How to Rank Fairly on Google: 6 Practical Tips

Here are some practical tips to help you rank fairly on Google.

Prioritize User Intent while Writing Content

While writing your content, ask yourself if the content provides a clear answer to the

users’ queries. You need to provide real answers, not unnecessary, filler content. The

The content you create should be helpful to the readers.

Do Not Use Thin or Repetitive Content

Thin or repetitive content does not benefit your website in any way. If the content you

are creating does not add value or provide anything new to what is already there, merge

it with another page or improve your content.

Avoid Over Using AI Tools

Writing your content using AI tools can be quite tempting as they make your task so

simple. But this easy approach does not replace the need for human review of your

content. Your content should be properly edited and created with original thoughts.

Present Experience and Expertise in Your Content

While publishing content, include author bio, case-studies, and actual data. These

elements help build trust and indicate to Google that your content is authoritative.

Keep Your Website Clean and Clutter-Free

Cluttered designs, broken links, pop-ups, unnecessary ads etc. make your content hard

to access and difficult to read. Such clutter design also makes your content lose its value.

Keeping your website clean and organized is essential to provide your users with a

smooth experience. And, quality user experience is a vital ranking factor.

Regularly Update Your Content

Regularly update your content with fresh, relevant information. It signals to Google that

Your website is active and providing value. Replace old posts with new ones, adding

updated information.

Google’s SEO Spam Rules: Practices to Avoid

To comply with the latest Google’s SEO spam rules, avoid these harmful practices:

● Do not generate bulk content just for ranking that do not have any actual purpose

● Do not stuff keywords in your content making it appear forceful

● Do not copy or rephrase content that already exists on the web without adding

any value

● Avoid buying backlinks and create your own. Make sure they are of high quality

Failing to comply with these rules will make your website face penalties and lead to its

complete deindexing. You need to remember that Google spam policy focuses on

quality content and you must maintain this quality to make your website shine.

Final Thoughts

Through its updates, Google is making one thing clear that the future of SEO belongs to

authentic, useful, and people-first content. The Google March 2024 update and scaled

content abuse policy clearly indicates that content helping readers will be rewarded. On

the other hand, spammy or duplicate content with no value will be erased from the

internet.

If you are managing a website and wondering how to rank fairly on Google, we,

DigitalBenz is here to help. With our ethical SEO practices and organic content

strategies, we can help your website appear valuable to Google and make it rank.

Connect with to discuss further.