Tag Archives: Keyword Research

The best way to get organic search

The Best Ways to Get Organic Search for Your Business

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Did you know in current times most users find businesses through search engine searches? To attract the attention of your potential customers and eventually convert them, you will need to ensure strong online visibility for your website. When your business has a powerful online presence, it will appear on search results when your potential users search for the products or services that your business offers. 

Here, in this post, we will have a detailed discussion on the best ways to get organic search for your business. Read on for further insights. 

What is Organic Search? 

Organic search are the non-paid listings that appear on search engine result pages when a user types a query on a search engine such as Google, Yahoo, or Bing.  These listings appear according to the search engines’ algorithms. The businesses that appear on the top of the search results are prioritized by search engines based on relevance, quality, and how useful they are to the users’ queries. 

Unlike paid advertisements, you do not have to pay for getting traffic for your website. Organic search is absolutely free. This feature makes organic searches an invaluable business tool, however, it is also highly competitive. So, in a competitive business environment, how will you make your business stand out? 

How to Get Organic Search for Your Website? 

Here are some effective ways to get organic traffic for your website. 

Conduct Thorough Keyword Research 

Organic traffic is primarily reliant on the keywords that you use. So, it is essential for you to be aware of the keywords that people use while searching for products and services on the internet. You can utilize helpful tools such as Google Keyword Planner, Ahrefs, Ubersuggest etc. to identity keywords which are 

●        Relevant to your niche

●        Have a good search volume

●        Not overly competitive 

Incorporate long tail keywords that are specific and significantly less competitive. A less competitive keyword will convert better than highly competitive ones. 

Create High Quality Content 

Content is the key to bringing organic traffic to your website. However, not just any content will serve your purpose. The content you prepare has to be well-written, engaging, and useful. It should answer the users’ queries better than anyone else’s.  While writing content for your website, focus on the following aspects: 

●     Prioritize user intent. Are they looking to buy, gain knowledge, or compare?

●     Include visuals such as images, infographics, and videos to enhance user experience.

●     Use headings (H1, H2), bullet points, and small paragraphs to increase readability.

Update your blog and website regularly with fresh content. Search engines prefer sites that stay up-to-date and relevant. 

Optimize On-Page SEO 

Your content requires to be search engine friendly. Here is how you can optimize your on-page SEO: 

●     Include your target keyword in the title, headers, and URL.

●     Use Meta descriptions to summarize the content—these do not directly impact ranking, however can significantly improve click-through rates.

●     Add internal links to other relevant pages on your website.

●     Optimize images with alt text and proper file names.

●     Ensure your website is mobile-friendly and loads faster.

Acquire Backlinks from Valuable Sites 

Backlinks that you acquire from other sites act as votes of confidence in the eye of search engines.  When you acquire high- quality backlinks for valuable sites, it increases your website’s authority and enhances the chances of ranking. 

Here is how you can earn quality backlinks for your website:

●        Guest posting on reputable blogs

●     Creating shareable infographics and data-driven  content

●     Building relationships in your industry or niche

While creating backlinks, always prioritize quality over quality. A few links from high quality sites are more valuable than hundreds of low quality links.  

Conclusion 

Getting organic search for your business is not a one-time process, it is a long-term strategy that requires significant consistency and patience. Unlike paid ads which disappear as soon as you stop paying, organic search constitutes to deliver results over prolonged periods of time. 

You can simplify the process and increase organic search for your website by partnering with a reputed organic SEO company in Kolkata like DigitalBenz.  We are a team of highly skilled and experienced digital marketing professionals dedicated to offering result-driven online marketing solutions. Connect with us today to discuss further.

PPC Strategy

Key Things to Consider while Creating a PPC Strategy

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PPC (Pay-Per-Click) advertising is one of the most effective marketing strategies implemented by businesses to achieve their business goals. It is a cost effective marketing strategy that enables your business to appear on top of search engine results. By using effective PPC services, you can achieve your short term business goals within a quick time. 

However, if not planned properly, PPC advertising can also lead to unnecessary waste of money. Therefore, it becomes necessary for you to plan an effective PPC strategy that will bring your desired results within your expected time frame. In this post, we will discuss the primary things that you need to take into consideration while creating a PPC strategy for your business. Read on for further knowledge.

Consider these Factors while Creating a PPC Strategy for Your Business 

Decide Upon Your Goals 

Before you create a PPC campaign for your business, the first thing you need to consider is your business goals. Deciding upon your goals is particularly essential in PPC as it will decide the structure of your campaign. Figure out what you want to achieve through your paid advertising campaign. Are you looking to build awareness, generate leads, sell products, or increase average order value? 

Being specific about your goals will enable you to build an effective PPC strategy. 

Have an Adequate Budget 

Without having an adequate budget, you will not be able to run a successful PPC campaign for your business. You can control your spends on Google ads in many ways, however, limiting your budget will not be a good way to go. If you limit your budget, it will mean you will not get enough clicks or conversion data for optimizing your campaigns. 

Thus, having a decent budget is essential for you to achieve your PPC goals. 

Focus on Landing Pages 

Your PPC campaign with the best structure will do you no good, if you do not have good landing pages. These days, mobile phones make up a majority of searches and clicks, making it essential for you to work on the mobile landing page speed. Make sure the landing pages load quickly on all devices to ensure quality user experience. 

Conduct Keyword Research 

Keyword research is an integral part of a successful PPC strategy. This process involves identifying the most relevant and effective keywords for your target audience. This step is necessary for driving traffic to your website. When you can figure out what keywords your potential customers can use for finding a product or service, it enables you to create more targeted campaigns that bring better business results.

You can use advanced tools such as Google Ads Keywords Planner, SEMrush, and Ahrefs for conducting keyword research for your PPC campaign. These tools will help you to discover new keywords, have valuable insights into search volumes, and the ongoing competition in the market. 

Choose the Right Ad Platform 

Choosing the right ad platform is another essential factor to consider while creating a PPC strategy for your business. The most effective platforms for PPC are Google Ads and Microsoft Advertising. These platforms allow you to target your users on Google and Bing, respectively. You can also consider using platforms such as Facebook, Instagram, LinkedIn and X (formerly Twitter) for placing your PPC ads. 

While choosing a platform for your PPC ad, consider factors such as target audience, budget, and your marketing objectives. For instance, if your target audience is more active on LinkedIn than on Facebook, it will be more beneficial for you to focus on your budget on LinkedIn ads.  

Conclusion 

PPC or Pay-Per-Click advertising is a great way to have a strong online presence and achieve your business goals within a quick time. By implementing the right strategy, you can maximize return on your investment and manage a successful business. The best way to implement a powerful PPC campaign for your business is to partner with a reputed digital marketing company. 

Digital Benz is a reputed and reliable digital marketing company that offers expert and result-driven PPC services in Kolkata. Our dedicated experts have the skills and experience to implement the best PPC strategy that will maximize your profits. Connect with us today to discuss further.