How to Run Google Ads on a Low Budget – Tips for Small Businesses in Kolkata

If you are the owner of a small business in Kolkata, you know how tight a budget can get. But marketing for your business is essential as your customers are constantly online and searching for their desired products and services. The good news is that you can utilize Google ads on a low budget and reach your target customers in Kolkata easily. 

Here, in this post, we will discuss how to run Google Ads with a small budget and offer you maximum value for investment. Read on for further insights. 

Google Ad Tips for Small Businesses within a Budget 

Here are some practical tips that will help you successfully run a low budget Google Ads strategy. 

Set Clear Goals for Your Campaigns 

Before you get started with activating Google Ads campaign, it is essential for you to set clear and measurable goals. What are you expecting from the campaign? Receive more phone calls? Or more store visits by your target audience? You cannot target everything with a small budget. What you need to do is spend on strategies that bring you desired results. 

For instance, if you want to increase website traffic, you should focus on high volume and low competition keywords in your ad campaigns. On the other hand, if your goal is to drive conversions, focusing on long-tail keywords will help increase sales. 

Use the Right Keywords 

Conduct thorough keyword research to discover the most relevant and cost-effective keywords for your ad campaign. You can find the most relevant keywords with the help of tools like Google Keyword planner. Choose keywords for your business that have high search volume but significantly low competition. 

This will help target keywords that can drive traffic to your website without making you break your bank. 

Create Compelling Ad Copy 

Address the needs and interests of your target audience by creating compelling ad copy. This can significantly improve your ad performance and offer maximum value for the investment you have made. Prepare your copies in a language that all your users can understand. The ads should clearly speak about the benefits of using your products and services. 

Add a clear call-to-action which will make your users take action when they click on your ad. 

Make Use of Ad Extensions 

Ad extensions are additional features that you can add to your campaigns and provide more information about your business. These extensions encourage the audience to take action. Call extensions are one example of such extensions. This allows users to call your business directly from the ad. 

You can make your ads more compelling to users by using ad extensions which results in higher click through rates.

Prepare Ads for the Right People 

To make the most of your Google Ad campaign, you need to focus on the right people. Use targeted options such as locations, devices, and demographics to narrow your audience. Make your spends targeting those people who are genuinely interested in your products and services. For instance, if you operate your business locally, target users who live in your locality. 

Similarly, if your product or service is designed for a specific age group or gender, make sure the ads are displayed only to relevant users by targeting these user options. 

Improve Your Quality Score 

Quality Score is an indicator through which Google analyzes the relevance and usefulness of your ad campaign. A higher quality score reduces costs per click and places your ad to higher positions. This is a highly effective low budget Google Ads strategy you can implement with small investment. 

You can improve your quality score by creating relevant and useful ads and landing pages that go well along with your target keywords and clearly tell people why they should choose you. 

Monitor Your Ad Performance 

Regularly monitor your ad campaigns and make necessary adjustments based on performance reports. This is a simple way to do Google Ads optimization on a limited budget and receive better results over time. You can monitor the performance of your campaigns by using tools such as Google Analytics and find out areas that require improvement. 

For example, if you observe that specific keywords and ad groups are not bringing results as per expectations, you can make some changes in your ad copies to better connect with your target audience. 

Create Campaigns for Mobile Users 

Another effective way to run Google Ads on a low budget is by creating mobile-specific campaigns. In a business environment where the use of mobile phones is constantly increasing, you can significantly benefit by targeting your campaigns on mobile phone users. This is a highly effective low budget Google Ads strategy to engage your audience and maximize your ROI. 

When you create mobile-specific campaigns, you can design your ads, bids, and keywords to match the mobile users’ experience. This way, you utilize device-specific features such as click-to-call buttons or location extensions. This is a marketing strategy that drives conversions at a very low cost. 

Final Words 

Successfully running Google Ads on a low budget for your business can be challenging but not entirely impossible. By implementing these above mentioned strategies, you can easily run successful Google Ad campaigns and achieve your desired results making a small investment. The best strategy would be to partner with a reputable digital marketing company like DigitalBenz. 

We offer affordable PPC Google Ad services in Kolkata that are designed to help small businesses maximize their profits. We also offer a wide range of related digital marketing services that can help you take your business to new heights of success. Connect with us today to discuss further.