Facebook Ads vs. Google Ads: Where Should Interior Designers Focus?

If you are an interior designer, reaching new clients is the key to operating a successful business. To make your marketing efforts bring desired results in the present day digital business environment, you must manage to choose the right online advertising platforms. However, with a large number of options available, it can be quite challenging for you to decide where you should focus your resources.

Facebook Ads and Google Ads, both are two effective and powerful advertising platforms used by businesses in current times. Both platforms have their unique set of benefits to offer to your business. You can use them as a part of a comprehensive digital marketing strategy for interior designers. However, you should be aware of the strengths of both platforms so that you can choose the right one for your business.

 Facebook Ads vs. Google Ads: Understanding the Basics

Before discussing Facebook Ads vs. Google Ads for interior designers in detail, you should be familiar with the basics of both these platforms.

Facebook Ads

This marketing platform allows you to target users on Facebook and Instagram.  This ad strategy allows you to target your audience on the basis of factors like age, location, and online activities. The ideal formats for posting Facebook Ads can be images, carousels, videos and forms for collecting leads.

Google Ads

Google Ads is a form of PPC advertising through which businesses can display ads on search results and other websites. By using this ad strategy, interior designers can target people who are actively looking for the type of services that they offer. Besides, Google Ads also enables you to display ads on apps and websites depending on the interests and online behavior of your target audience.

Facebook Ads for Interior Design Business: Utilizing the Power of Visual Content

Both Facebook and Instagram are visual platforms. These platforms are perfect for promoting your interior design business. By using these platforms, you can display your work, share before and after pictures, and post design ideas to inspire your target audience.

Advantages of Facebook Ads for Interior Designers

You Can Reach a Targeted Audience

By using Facebook Ads, interior businesses can target people based on their age, location, interests, income, and their behavior while using the internet. Through this platform, you can target individuals who are more likely to be interested in home remodeling, renovation, or interior design.

 Cost-Effective Marketing Solution

Compared to Google Ads, Facebook Ads is a more affordable marketing solution. This ad platform is especially more useful for you, when you are just starting your business. By using this marketing method, you can test different creatives and target audiences, without spending a fortune.

Offers Flexibility with Design

Facebook Ads provides you complete flexibility in terms of choosing creatives for your ad post. You have the freedom to create and run video ads, carousel ads, image ads, or slideshow ads to attract your target audience.

Offers Features for Lead Generation

Interior designers can significantly benefit from the lead generation features offered by Facebook. This feature allows you to capture leads without having to send the users into a landing page. Through this feature, you can directly gather contact information from your target clients.

Helps with Local Marketing

Facebook Ads is an effective way to conduct local marketing for interior designers. By using this ad method, you can target an audience based on location and reach them. This advertising strategy also allows you to show your ads to those people who are more likely to hire your business.

Best Practices to Use Facebook Ads for Your Interior Design Business

Use High-Quality Images and Videos

To make your Facebook Ads campaign work, you must create and publish stunning visuals. Post high quality images and videos that display your professional perfection.

Add a Clear CTA

Making a clear CTA (Call to Action) is vital to make people take action. You can encourage people to contact your business by adding text like “Book a free consultation”. 

Test the Effectiveness of Your Campaigns

Test the effectiveness of your Facebook ad campaigns by trying different formats, images, and other elements. This will help you learn what works the most.

Google Ads for Interior Designers: How Can it Benefit Your Business?

Facebook Ads allow businesses to target an audience based on their interest and behavior on the internet. On the other hand, Google Ads are targeted based on the intents of the users. Through this ad strategy, you can make your business appear on search results when people search with terms such as “best interior designer near me”, “affordable interior designing services”, “classify home/office decor ideas within a budget” etc. By using Google ads for interior designers, you can make your business appear on these searches.

Advantages of Google Ads for Interior Designers

Allows You to Target High Intent Traffic

Through Google Ads, you can target people who are actively searching for the services your business offers. When someone searches with the keywords such as “best interior designing services near me”, Google Ads makes your business appear on these search results.

Gives Your Ad Immediate Visibility

Google Ads gives your business an instant online present. While organic SEO takes months to work, this Ad strategy gives you immediate results.

Allows You to Run Local Search Ads

Google Ads allow you to benefit from local search ads. This type of search ads is essential for interior designers marketing in 2026 as people usually look for searches nearby.

Gives You Control Over Your Budget

Google Ads also gives you control over your ad expenses. In this marketing strategy, you pay only when someone clicks on your ad. As you have more control over your expenses, you can also track your ROI and work on maximizing it.

Best Practices to Use Google Ads for Your Interior Designing Business

Focus on the Most Relevant Keywords

Choose keywords that are closely associated with your business. Here is an example to help you understand better- instead of targeting “interior designers” which is a broad term, use more beneficial keywords such as “affordable interior designers in New Town”.

 Create Landing Pages that Convert Audience

When someone clicks on your ad, they should be directed to a proper landing page on your website. Create quality landing pages for your audience which can convert them into loyal customers.

 Refine Your Targeting by Using Negative Keywords

Google Ads allows you to avoid wasting money on unproductive clicks. You can do this by adding relevant keywords to your negative keywords list. By adding specific keywords to this list, you can decide who will get to see your ad. For instance, if you offer luxury interior designing services, you would not want your ad to appear for searches like “cheap” “discounted” or “affordable”. This will allow you to display your ad only to those people who are looking for luxury interior designing.

Which Platform Should Interior Designers Focus On?

Both Facebook Ads and Google Ads have their own benefits for interior designers. So, which one should you prioritize?

• Choose Google Ads – If you want to target a high intent audience. These are people who are already looking for interior design services. As these users are looking for what you have to offer, using Google Ads will place your business right in front of these people.
• Choose Facebook Ads- If your priority is creating brand awareness and target particular demographics. Through its powerful targeting options, Facebook makes it easier for you to reach people who may not be actively looking for interior design services but are highly interested in what you have to offer.

Final Words

Facebook Ads and Google Ads, both are two powerful platforms that can assist you a great deal in reaching your target audience and manage a successful business in 2026.  What you need to do is use these platforms the right ways so that you can receive the best results. Instead of using any one of them, the best strategy would be to use both platforms and benefit from each.

At DigitalBenz, we specialize in offering expert digital marketing services designed to help companies expand their business. Our qualified marketing experts can help you to apply the right marketing strategies depending on your budget and specific goals. Connect with us today to discuss further.